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Valentine's Day planned average spending on gifts in the U.S. by recipient 2025 Planned gift spend among Americans on Valentine's Day by age 2022 U.S. Valentine's Day planned per person spending 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! Top 6 Valentine’s Day Facts for 2025: $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Top 5 Interesting Statistics About Valentine’s Day for 2025 69.8% plan to celebrate Valentine’s Day. 39.1% choose home as the ideal place to spend time on this holiday. Recent Valentine’s Day History. Overall, the anticipated rate of celebrating Valentine’s Day has decreased by .37 percentage points per year over the last 13 years, as shown in Figure 1, with an overall average of 54.5%. The current year, 2025, has a slight increase from 2024. Figure 1: Celebrating Valentine’s Day. Valentine’s Day Planning Premium Statistic Valentine's Day total planned spending on gifts in the U.S. by recipient 2025 Premium Statistic Valentine's Day e-commerce spending change in the U.S. 2023, by segment At an average spend of $188.81 per person, the NRF expects that U.S. consumers will end up spending a record $27.5 million for Valentine’s Day in 2025. If accurate, this figure will beat 2024’s spend of $25.8 billion and just barely edge past the previous record holder — 2020 — at $27.4 billion. In 2025, around 56 percent of respondents in the United States said they planned to celebrate Valentine's Day. Here are some fun Valentine’s Day facts and statistics you might find useful for your Valentine’s social media campaigns: Analysis of social media data using “Valentine’s Day” as a keyword shows the most associated term was “shop,” with “shop” and “gift” identified 131.17% more frequently than the term “love.” In 2025, US consumers are expected to spend over $27.5 billion on Valentine's Day. Find out all about the holiday's latest statistics, trends, and predictions. Valentine’s Day did not come to be celebrated as a day of romance until about the 14th century. Formal messages, or valentines , appeared in the 1500s, and by the late 1700s commercially printed cards were being used. We’ll walk you through the Valentine’s Day trends and stats that could assist you with optimizing your store and preparing it for the first major online sales event of the year! Valentine’s Day eCommerce trends and stats at a glance. Chocolate and flowers were the most popular Valentine’s Day gifts in 2024 and will likely remain so in 2025. 2. Salted Caramel Layered Cheesecake (Eggless, No-Bake) Ingredients: For the crust-1 ½ cups digestive biscuit crumbs; ¼ cup melted butter; For the cheesecake filling: As kids begin to write and seal their cards, couples make dining reservations, and “galentines” plan nights with friends, businesses in communities large and small are in full swing to provide the perfect gift or experience to make Valentine’s Day 2025 special. Valentine's Day Drives Economic Activity. The National Retail Federation (NRF Annual car sales worldwide 2010-2023, with a forecast for 2024; Monthly container freight rate index worldwide 2023-2024; Automotive manufacturers' estimated market share in the U.S. 2023 Valentine's Week 2025 dates and significance. Check all the details with our Valentine's Week full list: Rose Day sets the tone for the rest of Valentine's Week, filling the air with love, romance In 2025, around 40 percent of people in the United States said that they were going to buy candy or chocolate for Valentine's Day. In 2025, around 30 percent of people in the United States said the most disappointing Valentine's Day gift they received was no gift because their partner forgot. Valentine’s Day Spending Statistics. Source. Valentine’s Day spending has increased for US consumers, with a peak in 2020 reaching $27.4B. The drop in 2021 seems to have been influenced by the COVID-19 pandemic that halted Valentine’s Day plans, such as restaurant dates, and gradually started to increase over the next few years.
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