WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. In 2023, consumers spent an average of $192.80 on Valentine’s Day-related items, according to NRF. However, when asked about their expectations for what their valentines would spend on gifts, only 9% anticipated that their partner would pay over $100. The most popular response (35%) was a more modest $1 to $49. The average budget for Valentine’s Day reflects different needs and situations, giving us some insight into how people like to spend their money. Creating a smart Valentine’s Day budget and sticking to it can help reduce stress about money. Consumers celebrating Valentine’s Day in 2023 are expected to spend an average of $192.80. They spent an average of $175.41 on Valentine’s Day in 2022. (NRF) Consumers in 2023 expect to spend Valentine's Day spending includes approximately $9. 67 billion on meals, $2. 89 billion on candy, and $2. 35 billion on romantic getaways. Additionally, the National Retail Federation (NRF) indicates that 53% of consumers plan to celebrate the occasion. According to Capital One shopping, Valentine’s Day spending in the U.S. reached nearly $26 billion in 2023, with the average consumer shelling out over $186 on gifts, meals, and experiences. But Recent data shows that the average amount spent per person on Valentine's Day in 2024 was $185.81, a 3.6% decrease from the previous year. But how much money is spent on Valentine’s Day every year altogether? Here’s a look at the overall annual Valentine’s Day spending over the past decade. How much is spent on Valentine’s Day in the US? With the NRF survey estimating that the average consumer will spend $188.81 for Valentine’s Day, MPC calculates that “swipe” fees will add approximately $4.27 to each purchase. This figure is based on the standard 2.26% rate charged by major card providers such as Visa and Mastercard , roughly equivalent to the price of a greeting card. According to recent data, the average amount spent per person on Valentine's Day in 2024 was $185.81. It marked a 3.6% annual decrease and brought total Valentine’s Day spending to $25.8 billion. Of the average total spend on Valentine’s Day in 2024, $101.84 was on consumers’ partners. According to the annual study, a record $14.2 billion will be spent on partners throughout the holiday, or a record $101.84 per person. After splurging on other relationships last year – such as 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! With the NRF survey estimating that the average consumer will spend $188.81 for Valentine’s Day, MPC calculates that “swipe” fees will add approximately $4.27 to each purchase. Valentine’s Day spending is expected to reach an all-time high this year, with consumers across the United States projected to spend a total of $27.5bn, according to a survey by the National Consumers celebrating Valentine’s Day in 2023 are expected to spend an average of $192.80. They spent an average of $175.41 on Valentine’s Day in 2022. See how rising costs are impacting Valentine's Day, with 40% feeling the pinch. Learn why 34% of Americans, including New Yorkers, don't expect gifts this year. Valentine’s Day spending snapshot: What to expect in 2023. People plan to spend an average of $192.80 on Valentine’s Day 2023, almost 10 percent more than the $175.41 they had planned to spend On average, Americans in relationships plan to spend $155 on Valentine's Day gifts. Women expect their partners to spend 25% more on Valentine's Day than men. 28% of couples admit to feeling financial pressure around Valentine's Day, with men being 2x as likely to feel this way. According to the National Retail Federation, Americans are expected to spend $27.5 billion on Valentine’s Day this year, up from $25.8 billion last year an The NRF predicts that total consumer spending for Valentine's Day will reach a new record of $27.5 billion this year, reflecting a significant investment in love and affection through gifts My birthday is the day before and we pretty much have a standing "date night" every Friday so we'd be going out even if it wasn't Valentine's Day. I'll buy her flowers, we'll go out to dinner, and I'll probably pick up jewelry or something. All in, I'll probably spend somewhere around $500. I guess it depends on what I see at the jewelry store.
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