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Average expected spend on Valentine's Day in the United States as of January 2022, by age group (in U.S. dollars) Basic Statistic U.S. Valentine's Day planned per person spending on flowers 2010-2022 Learn how much consumers spent on Valentine’s Day in 2023 and what trends to expect in 2024. Find out the average amount, the most popular gifts, the online shopping habits, and the non-romantic gifting trends. The average 35- to 44-year-old spent $137 on Valentine’s Day gifts for their partners in 2024, 34.5% more than the average American adult. Americans aged 65 years and older underspent all other age groups by 31.5% for their partners for Valentine’s Day 2024. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. They spent an average of $175.41 on Valentine’s Day in 2022. (NRF) Consumers in 2023 expect to spend an average of $14 more than last year on pets, friends, coworkers or their childrens Average Valentine’s Day Spending (USD) United States. $192.80. United Kingdom. $75. China. $65. Japan. $55. France. $40. While Americans seem to embrace extravagant As one of the top shopping holidays in the United States in terms of expenditure per person, Valentine’s Day is an event all ecommerce owners should plan to promote for brand awareness and grow sales. Recent data shows that the average amount spent per person on Valentine's Day in 2024 was $185.81, a 3.6% decrease from the previous year. But Top 6 Valentine’s Day Facts for 2025: $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). The National Retail Federation estimates Americans will spend about $25.8 billion on the holiday this year – just a tick down from $25.9 billion last year. Valentine's Day spending peaked at $27 Valentine's Day Data Center NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift. Shoppers plan to spend $188.81 on average on the holiday. D.C. — Consumers are leading with their hearts this Valentine's Day, and are expected to spend a record $27.5 billion this year, In total, people expect to spend $130. 7. An estimated $30. 3 billion will be spent this Valentine’s Day, with participants spending an average of $200. 50 per person on anything from their cats to themselves to their pets. In 2023, consumer spending on Valentine’s Day is expected to increase by 8 to $26 billion, the second-highest year on 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! The National Retail Federation predicts Americans will spend $25.8 billion in 2024, with 14.2 billion spent on their significant others. On average customers are expected to spend $185, $8 more than the average spend over the last five years. Let’s dive into some Valentine’s Day spending statistics! Valentine’s Day spending statistics Annual average spend on Valentine's Day: 2014–2024. The average spend on Valentine’s Day per person has generally been increasing over the past decade. Aside from a slight dip in 2017, another fall in 2021, which was a result of the COVID-19 pandemic, and this year’s 3.6% decrease, consumers have increased their Valentine’s Day The average spend on Valentine’s Day is predicted to be £52 per person in 2025. The UK is predicted to spend a total of almost £1.5 billion on Valentine’s Day in 2025. Generation Z (aged 18-27) are the most likely generation to celebrate Valentine’s Day this year, with 4 in 5 (79%) marking the occasion. Recent surveys show that North Dakota is one of the highest ranked states in the nation for spending the most amount of money on Valentine’s Day gifts, trips, and more. The same study also found that 52% of American consumers plan to celebrate Valentine's Day and will spend an average of $192.80 in 2023. This figure has also increased, up from $175.41 in 2022. Valentine's Day planned average spending on gifts in the U.S. by recipient 2025 Planned gift spend among Americans on Valentine's Day by age 2022 U.S. Valentine's Day planned per person spending When buying Valentine's Day gifts for one's partner, shoppers like to spend different amounts depending on gender and the country of origin: in 2021, for instance, male consumers in the United
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