Dining out on Valentine’s Day represents a large portion of consumer spending, positively impacting workers and businesses through more tips and bigger overall dining checks. According to survey data from Toast, Valentine’s Day 2024 was big business for restaurants, even though the holiday fell in the middle of the week. Compared to a Valentine's Day spending surges. Each year, the financial impact of Valentine's Day becomes more pronounced, with consumers willing to open their wallets wider than ever. Customers spent over $23 billion in 2022 on Valentine's Day shopping and that number is anticipated to go up to nearly $26 billion this Valentine's Day, per a National Retail Furthermore, the growth in Valentine’s Day sales volume is also rocketing. Valentine’s Day spending came in at $25.8 billion in the U.S. in 2024, up from $21.8 billion in 2021, indicating a growth of over 18% in just three years. Sales volumes may continue to accelerate. Surveys indicate continued increases in spending up to 2030 and beyond. Valentine's Day Is an Economic Engine The holiday is an economic engine for businesses of all types in communities across the country. The National Retail Federation (NRF) estimates that 53% of consumers plan to celebrate Valentine’s Day, and $25.8 billion will be spent on the holiday this year, or about $185.81 per household. According to the National Retail Federation (NRF), 62% of consumers ages 25-34 plan to celebrate Valentine’s Day in 2024. The projected total in general for spending on significant others is $14 Small Business | February 6, 2025. Valentine’s Day Spending Forecast to Hit Record $27.5 Billion. The most popular gift categories this year include candy (56%), flowers (40%), greeting cards According to the National Retail Federation, Americans will spend $27.5 billion on Valentine’s Day this year, up from $25.8 billion last year and slightly above the previous record of $27.4 billion set in 2020. Consumers between the ages of 35 and 44 lead Valentine’s Day spending in 2023, averaging $335.71 per person. This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. 7. 35% of Valentine’s Day shoppers bought gifts online in 2023 A report by Adobe Analytics observed a 21% increase in online spending around Valentine’s Day in 2020, signaling the growing preference for the convenience and variety offered by e-commerce platforms. Surprises. Interestingly, the impact of Valentine’s Day extends beyond consumer-facing industries. According to the National Retail Federation (NRF), consumers plan to spend $25.8 billion this Valentine’s Day. As part of its “Brought to You by American Business” initiative, the Chamber used that number to calculate the anticipated economic benefit from Valentine’s Day for U.S. metro areas across the country. Fewer people are celebrating Valentine's Day, yet we're spending more than ever on chocolates, flowers, and jewelry. In a recent survey, 51% of people said they plan to celebrate the holiday. That With Valentine's Day ahead, we took a look at the average engagement ring price by state, which ranges from $3,005 to $10,109, according to diamond retailer Ritani. INSIDER Data polled 354 people about their Valentine's Day spending habits. The median amount men and women planned to spend on Valentine's Day was $50. On average, men planned to spend about 20% Daniel Goodman / Business Insider Americans will spend $17.3 billion on Valentine's Day gifts this year, according to the National Retail Federation. The royal couples, including Kate Middleton and Prince William, and Prince Harry and Meghan Markle, are set to celebrate Valentine's Day on Friday, February 14. According to the National Retail Federation's (NRF) 2011 Valentine's Day Consumer Intentions and Actions Survey, Valentine's Day spending is expected to reach $15.7 billion this year. The average Relationship experts share 5 ways to spend Valentine's Day when you're single Written by Willa Hart ; edited by Emily Hein 2023-02-03T16:14:06Z Flower bouquets for Valentine’s Day are seen at a grocery store in Buffalo Grove, Ill., Thursday, Feb. 10, 2022. (AP Photo/Nam Y. Huh) Wintrust Business Lunch Here's what you should do if you want to celebrate Valentine's Day but your partner loathes it — or vice versa But I forged my own relationship with her, and I'm celebrating our friendship this Valentine's Day. Last year, a mysterious box arrived in the mail that said, "Don't open 'til February 14." My
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | |
![]() | |