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Tiffany, Jaeger-LeCoultre, Qeelin unveil Chinese Valentine’s Day campaigns. Jaeger-LeCoultre, Qeelin, Tiffany, Boucheron, Montblanc launch unique campaigns and elegant collections aiming to capture the essence of love and romance. Qixi, ‘China’s Valentine’s Day,’ is here: Which luxury campaigns are pulling at our heartstrings? Luxury brands are courting Chinese consumers this Qixi Festival with poetic and culturally-specific campaigns. China's Qixi Festival, or the Chinese Valentine's Day, saw surging sales of flowers, milk tea and gold jewelry on Tuesday as many couples marked the festival with dining and exchanging gifts. Debuting its Chinese Valentine’s Day campaign on July 8, Saint Laurent was among the first batch of brands to warm up the festival. Under the theme “NameYourLove” (卫爱之名), the campaign marks the brand’s first-ever personalization service in China, allowing customers to print names in English and Chinese on its signature logo – Jing Daily on August 22, 2023 August 22, 2023 Qixi, the festival for lovers in China, also referred to as the “Chinese Valentine’s Day”, is already upon us. When romance needs a helping hand, technology leads the way; Today is dedicated to Chinese-style romance; Chinese Valentine's Day at Beijing park A woman shows her needlework. [Photo/IC] Customs. In bygone days, Qixi was not only a special day for lovers, but also for girls. It is also known as the "Begging for Skills Festival" or The seventh day of the seventh lunar month is Qixi, widely regarded as China's Valentine's Day. Legend has it that the youngest daughter of the Jade Emperor (the ruler of the world as per the Bistrot B Chinese Valentines Special Menu. Bistrot B extends an invitation to all lovebirds to savor a long-awaited, sweet moment with a special menu designed for Chinese Valentine's Day. The culinary journey begins with zesty lemon prawns and fish roe, accompanied by oysters and scallops adorned with 7-year-old caviar and sea urchin. Blooming roses welcome the Qixi Festival in a rose garden. [Photo/IC] The magic shoes whisked Niulang, who carried his two children in baskets strung from a shoulder pole, off on a chase after the empress. The 5 Best Luxury Campaigns For China’s 520 Day. 520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. In China, Valentine’s Day is for pets, beauty, gaming, according to Alimama report. A new report by Alibaba’s Alimama outlines the top consumer trends of Valentine’s Day 2024. But with the holiday falling just days after Chinese New Year, should brands even participate? Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End? Balenciaga’s new campaign for Chinese Valentine’s Day is stirring dissent on China’s internet, but will this offense really hurt the brand’s sales? JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine's Day JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Adina-Laura Achim Florasis Premieres New Animation for Chinese Valentine’s Day The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Love is Money: The 10 Best WeChat Marketing Campaigns for Chinese Valentine's Day. A record number of luxury players have taken to WeChat to offer limited edition sales for this year's Chinese Valentine's Day. Estée Lauder And Shushu/Tong Pair Up For Valentine’s Day. Following a collaboration for the Qixi Festival in 2021, Estée Lauder and Shushu/Tong have joined forces again for Valentine's Day 2023. Balenciaga’s 520 Campaign Pulls At Gen Z’s Heartstrings With A Mix Of Style, Self-Expression And Sustainability. Balenciaga is ready to woo Chinese consumers this 520 Day with a nature-inspired ad campaign and a new mini-game on WeChat. With Chinese Valentine's Day only a couple of weeks away, several luxury brands are doing campaigns and making exclusive offers on WeChat. to commemorate the Qixi Festival, Chinese Valentine's Day, Shang Xia has created a special gold "Dragon Pearl" necklace embedded with 191 diamonds.
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Photos from events, contest for the best costume, videos from master classes.
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