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Flowers are a must for Valentine’s Day, but don’t forget about berries, citrus, and some good cross-merchandising opportunities. Read on for our tips to make this a successful holiday. During holidays and special occasions, retailers can create captivating displays that include holiday-themed cross merchandising during holidays and special events. For example, during Valentine's Day, a chocolate retailer could display their chocolates alongside complementary items such as flowers, greeting cards, and wine. Here are a few suggestions to make the most out of your Valentine’s Day displays: Merchandise berries at registers and check-out areas to maximize sales. Cross-merchandise Champagne or sparkling wine with citrus and strawberries. Secondary placement, also known as cross merchandising, is a successful marketing strategy that brands or retailers implement all throughout stores. The concept is simple: place a product in a nontraditional location near items that are related in the hope that shoppers will realize that they want or need it. Holiday Cross Merchandising Holidays like St. Pattys day and Thanksgiving create a great opportunity to make an impact with your cross merchandising For Valentines Day or mothers day make sure you mix some floral and dipped berries in with your strawberry displays Make sure to throw in some high margin prepared items too! When love is in the air, customers often want to splurge. Cross-sell related items in a single display — wines, wine glasses, and wine charms, or candles and candleholders, apparel or table-setting ensembles. Creating seasonal stories like Father’s Day, Mother’s Day, Valentine’s Day, Easter or Christmas which allows the customer to shop easily. Couple products together when they offer solutions i.e. merchandising pasta with sauce, olive oil, cheese, bread and wine. For example, you can use red packaging for products that are related to Valentine's Day, green packaging for products that are eco-friendly, or blue packaging for products that are suitable Pairing flowers, wine and chocolate (especially on Valentine's Day) Some convenience stores take advantage of this one every year. On Valentine's Day husbands and boyfriends forget to pre-plan their shopping so they stop at convenience stores on their way home from work. Cross merchandising is the practice of displaying items from different product categories together to incentivize multi-item purchases. It works by reminding customers of a need, sparking ideas, and streamlining their shopping process. At the same time, cross merchandising benefits business owners by driving more sales. A retailer puts out Valentine’s Day display with everything you could possibly need for the ideal V-Day present. (Photo courtesy of Green Purse PR) This back-to-school display reminds customers of all the school supplies, clothing, and other knickknacks they’ll need to get the school year off to a good start. Unique Valentine’s Day Experiences & Merchandising. In 2022, Cadbury 5 Star cheekily offered an island getaway as a “Valentine’s Day Alibi”. Their campaign provided a playful escape for those dodging the holiday’s pressures, even renaming an island “My cousin’s wedding” to give consumers a fun excuse. Feb 25, 2015 - This Pin was discovered by Shelby Jacobson. Discover (and save!) your own Pins on Pinterest Additionally, retailers can utilize cross-merchandising to promote new or seasonal items by strategically placing them alongside popular deli products. Overall, cross-merchandising is a win-win opportunity for both companies and retailers to increase sales, improve the shopping experience, and enhance customer satisfaction. Cross-merchandising clearly improves customer experience and increases retailer profits, so let's talk about what a successful cross merchandising strategy looks like. What is cross merchandising? Cross merchandising is a retail strategy based on placing products from different categories together to stimulate purchases. We’re living in a high-tech world, but one of the most effective ways to increase sales in the deli department is through a tried and true method — cross merchandising. It’s a simple concept — showcase items that go well together and you entice shoppers to buy multiple items in the deli. Valentine’s Day Merchandising Veritable Vegetable January 8, 2025 Flowers are a must for Valentine’s Day, but don’t forget about berries, citrus, and some good cross-merchandising opportunities. In D2C retail, diamond store Zales often sends Valentine’s Day themed direct mail with special offers and product information. Implement Top Valentine’s Day Marketing Ideas and Boost Revenue. Overall, Valentine’s Day is an opportunity for your marketers and merchandisers to launch online, in-store, and hybrid commerce experiences. Many retailers create a table and a rack display for love-themed items for Valentine’s Day. Retailers also add other related pieces, such as jewelry, cards, stuffed bears, and chocolate hearts to the original product the customer intended to buy.
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