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Japan also observes a unique reciprocal holiday on March 14th, known as White Day, where men return the favour to those who gifted them chocolates on Valentine’s Day. This was created by the confectionery industry in the late 1970s and has since become a firmly established part of our Valentine’s Day cycle. Valentine’s Day in Japan has a unique history and customs that many foreigners find interesting. According to the Japan Chocolate & Cocoa Association, this custom started in the 1950s. A chocolate company put up a handwritten “Valentine’s Sale” sign at Isetan department store in Shinjuku. Valentine’s Day in Japan (February 14th) Valentine’s Day in Japan (バレンタインデー / barentain dee), like the rest of the world, is all about expressing your love to your nearest and dearest! Though, there are slight differences to the Valentine’s customs in the West: Valentine’s Day in Japan is a day when romance, tradition, and sweet gestures come together. On this special day, you can find signs of love and warm affection everywhere, from mythology and natural symbols to unique gifts embodying Japanese culture's essence. These practices make Valentine's Day a fantastic celebration of love in all its forms! Men/people who received chocolate on Valentine’s Day are expected to return the favor by gifting chocolate to women/Valentine’s Day chocolate givers. White Day was not really a thing in Japan until the 1980s, and the color white is thought to be associated with purity, especially when it comes to innocent teenage love in Japanese culture. Now, chocolate companies in Japan sell more than half of their annual sales during the week before Valentine's Day. Men are supposed to return gifts to women on a day called "White Day" (March 14th). This holiday is a Japanese creation. In most places celebrating Valentine’s Day, women can expect chocolates, flowers and a romantic dinner from their partner. However, in Japan, it’s the opposite: women give chocolates to the men in their lives—from their boyfriends to their coworkers—although not all chocolates are equal. The special men in their lives receive honmei choco, “true feeling” chocolates, while Valentine’s Day is celebrated on February 14th, while White Day in Japan is celebrated a month later, on March 14th. White Day was not actually established until the 1980s , when the Japanese National Confectionery Industry Association successfully campaigned to implement a ‘reply day’ for men to reciprocate the presents they received As a matter of fact, Valentine's Day in Japan takes place in two steps: Valentine's Day (on February 14, initiated around 1958, by the confectionary brand Morinaga 森永); White Day (on March 14, a month later, initiated during the 1970's). Valentine's Day : gifts from women to men The Evolution of Valentine’s Day in Japan. The earliest instance of Valentine’s Day in Japan came in 1935, when chocolate brand Morozoff, run by a Russian national out of Kobe, consciously decided to introduce the custom to the country. Morozoff began selling chocolate packaged in heart-shaped boxes, marketing them as sweethearts, “to Happy Valentine's Day! 💌 As your Japanese teacher, I want to help you express your feelings in Japanese, especially when it comes to love. That's why I've created a free PDF that provides you with 10 ways to express your love in Japanese. The holiday gained popularity in Japan around 1958, but it was in the late 1970s that Valentine’s Day became a part of Japanese society. The “Japanese-style Valentine’s Day” also emerged, where women express affection by giving chocolates to men. Your first sentence, ハッピーバレンタインデー isn't Japanese: it's just the English "Happy Valentine Day" written in katakana. However, even if it's English, a phrase like that will be used in Japan quite commonly. (Note that in Japanese it's Valentine Day, not Valentine's Day, but that's the only real difference.) There are several theories over the origin of Valentine’s Day in Japan, but it is widely believed to have arrived in Japan in the 1930’s. Morozoff, a famous Japanese confectionery company , started as a small chocolate shop in 1931 when it began a marketing campaign to encourage people to buy and send chocolates to loved ones on February 14th. @a0986709391 we say merry christmas and happy birthday in japan too but valentine's day is not really a custom in japan i guess girls give boys chocolates and sometimes say ハッピーバレンタイン but i dont think its very common here to say that How to say “Happy Valentine’s Day” in Japanese; Cultural practices surrounding Valentine’s Day in Japan; Interesting facts about Valentine’s Day in Japan; FAQs Q: What is the most common way to say “Happy Valentine’s Day” in Japanese? A: The most common way to say “Happy Valentine’s Day” in Japanese is Valensu Dei (). Wondering what the American English word for "Happy Valentine's Day!" is? Here you can find the translation for "Happy Valentine's Day!" and a mnemonic illustration to help you remember it. In Japan, the phrase "Happy Valentine's day" is not widely used. "Happy ~" is translated as "~ omedetou." And "barentain-dei" is basically Valentine’s Day in a Japanese accent. So you can say "Happy barentain-dei" or "barentain omedetou." New Year’s Day is followed by Valentine’s Day, St. Patrick’s Day and Easter — a celebration for every month, but there weren’t any holidays in Japan then. So Japanese manufacturers saw one thing: an opening, a gap — and business potential. ホワイトデー howaito de- – White Day (revenge for the ladies) Valentine’s Day is a little different in Japan than elsewhere. Most noticeably only women give chocolate or candy to men. But White Day evens out things. A month after today (March 14th), men give women chocolates and gifts. Useful words:
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