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Valentine’s Day has a well-deserved reputation for being excessively commercial; in 2016, the National Retail Federation estimated that people in the U.S. would spend $19.7 billion on the Valentine’s Day: loved by many and hated by some who ask in suspicion, “ Is Valentine’s Day just a marketing ploy?” Well, not exactly. In the tapestry of time, Valentine’s Day weaves a rich history of love, poetry, and handmade sentiments. Yet, seeing how big and commercial Valentine’s Day has become, it’ Interestingly, the rise and popularity of TV in the 1950s through the 1970s didn’t seem to have a profound effect on Valentine’s Day. It wasn’t until the 1980s when companies like Hallmark What helped St. Valentine’s Day take root across the ocean in the United States was the nation’s emerging consumer and popular culture, boosted by the influence of advertising and the However, it remains unclear if a specific brand is responsible for first marketing flowers as part of Valentine's Day gift-giving. 1822 Image Source. In England, where Valentine's Day had by now already been celebrated with the exchange of gifts and cards for many years, the Cadbury chocolate company sells the first heart-shaped box of “People love the idea that there were these wonderful eras before our own time when people celebrated Valentine’s Day in the most authentic way,” says Elizabeth Nelson, a 19th-century pop culture expert, who began researching Valentine’s Day three decades ago and literally wrote the book on marketing the holiday. “But there was always The History of Valentine’s Day Marketing. Valentine’s Day in its modern American form can be traced as far back as the mid 19 th century. In 1847, Esther Howard, the daughter of a printer, became inspired to mass-produce Valentine’s Day cards after receiving a lacey love note from England in her new homeland of America. Valentine’s Day The History of Valentine’s Day: The TV Years and Beyond Interestingly, the rise and popularity of TV in the 1950s through the 1970s didn’t seem to have a profound effect on Valentine’s Day. Further into the future, the holiday gained popularity as people began exchanging handmade cards, or valentines, and gifts. Finally, Valentine's Day took its true commercial form in the early 20th The commercialization of Valentine’s Day further reinforces outdated gender norms, which are detrimental for both men and women. United States spending trends per year on Valentine’s Day, which has increased from around $15 billion in 2010 to $23.9 billion in 2022 (National Retail Federation) The commercialization of Valentine’s Day also The Influence of Mass-Marketing and Advertising on Valentine’s Day. The holiday continued to evolve from the 19th century on, becoming more of a technological and marketing story. Valentine's Day has become a lucrative opportunity for businesses, both big and small, thanks to the rise of digital marketing strategies. Influencer collaborations, targeted advertisements, and themed content have become staples of Valentine's Day campaigns as brands compete for consumers' attention in the crowded digital space. Influences in particular play an influential role in shaping Hallmark Cards (founded in 1907) sold Valentine’s Day gift cards in 1910; however, the decline in postcards’ popularity led them towards the creation of Valentine’s Day cards in 1913. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. The Fashioning of a Modern Holiday: St. Valentine's Day, 1840-1870 By: Leigh Eric Schmidt Winterthur Portfolio, Vol. 28, No. 4 (Winter, 1993) , pp. 209-245 Esther A. Howland, in the 1840s, began selling cards and gifts that contained real lace, ribbons, and colorful pictures. This time, women became more strongly associated with Valentine's Day than men, where marketing began to focus more on them. Today, they constitute about 85% of Valentine's Day sales. Valentine's Day has quite the history. Learn about why we celebrate Valentine's Day, the meaning of the holiday, when Valentine's Day is this year, why Valentine's Day is on February 14, and more. Valentine’s Day is a holiday celebrated every February 14; this year Valentine's Day falls on a Friday. Across the United States and in other places around the world, candy, flowers and gifts How did they feel about the role they were playing on Valentine’s Day? The Leicester Mail asked a local postman for his sentiment ahead of Valentine’s Day, 1931, to which he replied, ‘he had probably played that part for years without knowing it – one Valentine’s Day would make little difference.’ It warms your heart. Valentine’s Day Experiences 15. 41% of Valentine’s Day recipients want experience-related gifts, while only 32% plan to give them. Forty-one percent of people surveyed said that they would love to receive a gift of experience, which includes activities such as concerts, spa treatments, or travel.
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