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For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly impact your success. According to the Society of American Florists (SAF), Valentine’s Day is the No. 1 floral holiday based on consumer purchases of fresh flowers and plants. As one of the most significant days on a florist If you’re a part of the floral industry, you know just how important Valentine’s Day is for business. In fact, Valentine’s Day and Mother’s Day are the biggest holidays of the year for the floral industry. According to the Produce Marketing Association (PMA), Valentine’s Day makes up 25% of the holiday market share and sells 1. Valentine's Day. It should come as no surprise that Valentine's Day is one of the biggest and most significant holidays for the flower industry since a bouquet of large red roses is practically associated with romance. In fact, research shows that more than 250 million roses are grown annually for Valentine's Day. Photo: Pexels What’s popular for Valentine’s Day? Flowers: The Society of American Florists reports 250 million roses alone are prepared by U.S. florists Chocolate and Candy: Sweets are the most popular gift, with 56% of Americans planning to purchase candy. Proposals: WalletHub’s 2025 Valentine’s Day Survey notes that six million marriage proposals In fact, Valentine’s Day and Mother’s Day are the biggest holidays of the year for the floral industry. According to the Produce Marketing Association (PMA), Valentine’s Day makes up 25% of the holiday market share and sells approximately $1.9 billion worth of cut flowers every year – these figures are for the U.S. alone. Valentine's Valentine’s Day is the number one holiday for floral transactions, making it a critical holiday for the floral industry. The National Retail Federation (NRF), reported 2022 Valentine’s Day overall spending reached $23.9 billion, an increase of $2.1 billion (9.6 percent) over 2021. Individual spending in 2022 was $175.41 per person, up 6.5 % Annually, about 34% of consumers purchase fresh flowers and 20% buy houseplants. Valentine’s day is one of the biggest holidays for purchasing flowers. In 2019, 28% of Americans spent about $1.9 billion on flowers for Valentine’s day. It’s not a surprise that the majority of consumers were men. Planning and preparation are the key to success for Valentine’s Day in 2025. By forecasting demand, managing inventory, analyzing market trends, and providing exceptional customer service, wholesalers and retail florists are well-positioned to have a successful holiday. We start by reviewing last year's sales and checking which day of the week it's Valentine's Day", says Hukra. The day of the week and the weather conditions can both impact sales. "It's important to always keep that in mind". And, of course, the COVID-19 pandemic plays a significant role in how people will behave on Valentine's Day this year. Valentine’s Day is a pivotal time for florists, marking a significant spike in sales. Why is Valentine's Day important to the floral industry? Freezer trucks are needed for Valentine's Day According to the National Retail Federation, Americans are expected to spend a record $27.5 billion on Valentine’s Day this year, beating the previous record of $27.4 billion set in 2020. Local Even if you have different hopes for Valentine’s Day, talking about it and compromising on the less important things will make the day better. #14. Valentine’s Day has a bizarre history . Some people find Valentine’s Day a bit shallow, though that’s because of how commercial it’s become. Consumers will spend a record $27.5 billion on Valentine's Day this year, up from $25.8 billion in 2024 and over the previous record of $27.4 billion set in 2020, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics. Valentine’s Day Spending Trends: What the Numbers Mean for Your Floral Business; Valentine’s Day In-Store P.R.E.P. 8 Tips to Win Hearts and Sales; Valentine’s Day Online P.R.E.P. 9 Strategies for Sweet Success; The Power of Pre-Booking for Valentine’s Day Success; The Perfect Roses to Gift this Valentine’s Day Top Rose Varieties Flowers are a staple gift of Valentines Day and in preparation for February 14 we’ve rounded up some of our favourite Lewisham florists to visit if you’re in need of a gift: Also Read: Valentine’s Day Checklist for Florists. March Floral Holiday Another important event for florists is the International Women’s Day. The official The National Retail Federation suggests that spending may reach $27.5 billion for Valentine’s Day. Just like any holiday, scams start to rise this time of year. Valentine's Day is right around the corner. This year, shop local from 3 Eastern Shore florists: Kitty's Flowers, Innerbloom and Masterpiece Flowers. With an estimated 23.9 billion USD spending for Valentine’s Day 2022, it is the most well-liked event for the floral business. The most common flower for this event is the red rose, with above 250 million grown primarily for the most romantic day of the year, since it symbolizes passion and love. Roses are synonymous with Valentine’s Day and have long been the symbol of love. The Society of American Florists estimates that 250 million roses are produced just for February 14. 83% of all flowers purchased for Valentine’s Day are roses, according to SAF, with red roses being the highest percentage color of roses bought at 65%.
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Photos from events, contest for the best costume, videos from master classes.
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