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Valentine’s Day is celebrated among 53% of U.S. adults, a 15.9% decline since 2009. 40% of consumers shop for Valentine’s greeting cards. 39% shop for flowers. 22% shop for jewelry. 40% of consumers shop online for Valentine’s Day gifts. 33% of consumers shop at department stores for Valentine’s Day gifts. 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! Premium Statistic Gifts U.S. consumers are planning to purchase for Valentine's Day 2025 Premium Statistic Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024 7. 35% of Valentine’s Day shoppers bought gifts online in 2023. Online was the most popular Valentine’s Day shopping destination in 2023, with 35% of shoppers planning to buy gifts via ecommerce. NRF data shows that this was closely followed by department stores at 34% and discount stores at 31%, highlighting the importance of convenience Undoubtedly influenced by the global pandemic, Amazon narrowly beats out brick-and-mortar stores as the top source for Valentine’s Day gifts, with 36.55% of people planning on buying a Valentine’s Day gift saying they will buy their gifts from Amazon compared to 36.37% who say they will buy from a brick-and-mortar store. A whopping 145 million Valentine’s Day cards are exchanged every February 14. Just imagine the number of Valentines! Spending on Jewelry. Candy and flowers might be some of the most common gifts for Valentine’s Day, but the category that we typically spend the most on for February 14 is jewelry, at a whopping $5.5 billion in 2023! The graph reveals generational preferences for timing a breakup around Valentine’s Day. Gen X (81.54%) and Boomers (76.19%) strongly prefer breaking up before Valentine’s Day, reflecting a desire to avoid the holiday altogether. Gen Z shows a more balanced approach, with 46.15% opting for before Valentine’s Day and 40.38% for after. Top 6 Valentine’s Day Facts for 2025: $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). Overwhelmingly, the significant other is the person for whom Valentine’s Day gifts are purchased. It is also the leading spending amount with an average of $118.70 and the fastest amount growing at $3.26 per year over the last 11 years. Spending has continually increased for Valentine’s Day, except for the drop in 2021, influenced by Covid-19. In 2022, consumers spent close to $24 billion on Valentine’s Day gifts, the second-highest amount since 2007. The most popular gifts were candy (56%), greeting cards (40%), and flowers (37%). 2. Floral Spending Discover eco-friendly Valentine’s Day gift ideas, from sustainable flowers to ethical jewelry and experiences, for a celebration of love that’s kind to the planet. In 2022 22% of Americans bought fresh flowers or plants as gifts for Valentine’s day. Subgroups most likely to buy flowers for Valentine’s Day 2022 include those who are married (26%), children in the household (38%,), males (28%), adults ages 18-34 (33%), and full-time employees (29%,). 8.2K. The history of Valentine’s Day began in medieval Europe approximately five centuries ago. Today, many people across the globe give small Valentine’s Day gifts like cards or candies to friends and family. On average, men are planning on spending an average of $23.93 on Valentine’s gifts for their dogs and an average of $19.04 on Valentine’s gifts for their cats. Women favor the kittens this year – spending an average of $13.92 on the purr-fect gift and an average of only $13.88 on a pup related piece. 32 million Brits spent £1.45 billion on Valentine’s Day gifts in 2020. US Valentine’s Day Spending Statistics 1. In 2021, Americans spent $21.8 billion on Valentine’s Day. This amount shows a decrease in Valentine’s Day spending compared to 2020. That year, total spending was $27.4 billion. Meaning, the YoY decrease in 2021 was 20.43%. How many days until Valentine's Day 2025? Watch our timer count down to Valentine's Day, showing days, hours, minutes, and seconds ticking down to 0. The National Retail Federation suggests that spending may reach $27.5 billion for Valentine’s Day. Just like any holiday, scams start to rise this time of year. It’s a neon light, glow in the dark with various shape. Very stylish and affordable. But remember if you can’t afford it, there are still many other stuff to give. Homemade Chocolate; Roses and chocolates are like soulmate in Valentine’s Day. Valentine’s Day is not a Valentine’s Day if there is no roses and chocolate. Every year on Feb. 14, Americans celebrate Valentine's Day. The February holiday is set aside to let that special someone know how much they're cared about through gifts, flowers, greeting cards This will be my 16th Vday with my wife. She has never asked me or gotten me anything (soecial) to celebrate the day. Every year for the last 15 I have gotten her a different rose.
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