Consumers spent an estimated $25.8 billion on Valentine’s Day in 2024. Valentine’s Day spending on significant others totaled $14.2 billion, accounting for 55.0% of total spending. The average amount per person spent on significant others and family members totaled $135.92, $0.16 more than in 2023. Find the most up-to-date statistics and facts on Valentine's Day in the United States Consumers spent an estimated $26 billion on Valentine’s Day-related purchases in 2023. Valentine’s Day spending in the US was expected to reach approximately $26 billion in 2023, marking a significant increase of about $2 billion from the previous year, or an 8.37% year-over-year (YoY) increase. For Valentine's Day, Americans go big — and in 2024, they're expected to spend $2.6 billion on flowers and floral arrangements. In 2019, the online floral retailer The Bouqs Co. told FOX Planned Valentine’s Day spending in the United States was expected to reach around 27.5 billion U.S. dollars in 2025. This is an increase of about 1.6 billion dollars from 2023 and the According to the latest statistics on Valentine’s Day spending from the National Retail Federation, US consumers spent a total of $25.8 billion on celebrating the occasion in 2024. This was 0.4% less than the $25.9 billion registered in 2023. U.S. consumers alone are expected to spend $25.8 billion on Valentine’s Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics. Consumers will spend a record $27.5 billion on Valentine's Day this year, up from $25.8 billion in 2024 and over the previous record of $27.4 billion set in 2020, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Over half (56%) of consumers plan to celebrate Valentine’s Day this year, up from 53% in 2024. Men are more likely to celebrate the holiday this year with 55% saying they plan to participate in How much is a dozen red roses on Valentine’s Day? Valentine’s Day sales statistics show that a dozen red roses cost an average of $97.22 in 2019. This price is up by 2.52% from $94.83 in 2018, indicating the average price of red roses on Valentine’s Day keeps growing YoY. How many roses are sold on Valentine’s Day? Every February, consumers spend over $20 billion on gifts, apparel, and keepsakes. Personalized products have become a hot trend, making print shops a key player in the Valentine’s Day gift market. In 2021, the American florist industry generated approximately $2 billion of revenue on Valentine’s Day. While this is an impressive figure, it’s actually less than the $2.3 billion that the sector generated for Valentine’s Day in 2020. Valentine’s Day isn’t just for couples—29% of Valentine’s spending in 2024 was for friends, family, or self-care. How to Tap Into This Market: Anti-Valentine’s Events – Fun, lighthearted experiences for those skipping traditional romance. If you’re in 52% of consumers planning to celebrate Valentine’s Day, grab your favorite chocolate box, pen a sweet note to your dear Juliet or lovely Romeo, and let’s embark on a journey through the statistics that make Valentine’s Day unique. (You might also find some fun Valentine’s Day facts along the way, too!) 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! How Many Words Can You Make From Happy Valentine’s Day Holidays, Valentine's Day. Looking for a fun Valentine’s Day game? This How Many Words Can You Make From Happy Valentine’s Day Printable is lots of fun! For this simple Valentine’s Day activity, all you need is a pencil and the free printable (found in this post). It’s no surprise that Americans spend quite a bit of money to show their love on Valentine’s Day. Here’s a breakdown, by the numbers: $19.6 billion: Projected Valentine’s Day spending in Valentine's Day is right around the corner on Feb. 14, and when shopping for a card for their significant other, many Americans turn to one of the most trusted names in the business: Hallmark Cards. What percentage of people propose on Valentine’s Day? Valentines Day is the Most Popular Single Day for Wedding ProposalsThanksgiving Day1.2%New Years Day0.6%Valentines Day3.1%A Day Between Thanksgiving & Valentines Day8.1%A Different Day81.9% *Just over 41.2% of all wedding proposals take place between November and February with Valentine’s Day being the most popular.
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