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Roses are synonymous with Valentine’s Day and have long been the symbol of love. The Society of American Florists estimates that 250 million roses are produced just for February 14. 83% of all flowers purchased for Valentine’s Day are roses, according to SAF, with red roses being the highest percentage color of roses bought at 65%. In 2025, U.S. consumers planned to spend a total of approximately 2.5 billion U.S. dollars on flowers for Valentine's Day, a slight decrease compared to 2024. Read more Valentine’s Day is one of the most significant occasions for expressing love and affection, and flowers are a timeless symbol of romance. Based on an annual survey of the National Retail Federation released in January 2025, American consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, with $2.9 billion on flowers alone. The floral industry encounters one of 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! How many roses are grown for Valentine’s Day each year? When was the first Valentine sent, and where did Cupid come from? ©2025 Hearst UK is the trading name of the National Magazine WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. 6 0 % of flowers purchased by women on Valentine’s Day are going to themselves. Valentine’s Day Gift Shopping Statistics. Just like in previous years, the preferred choice for buying Valentine’s Day gifts remains online shopping, with 35% of people opting for this option. Department stores are a close second at 34%, followed by discount The National Retail Federation estimates people will spend US$2.6 billion on Valentine’s Day flowers, Feb 6, 2025, 8:30 AM EST. Prior: P: 207 . New: N: 219 . Initial Jobless Clm* Prior: 207 . Valentine’s Day gifting trends 2025: Consumer spending is shifting towards personalised, experience-driven, and sustainable gifts. Discover key trends and how brands are adapting. Consumers are expected to spend a record-breaking $27.5 billion dollars this Valentine's Day, according to the Nation Retail Federation. and their dogs and there's just a lot of people to buy Graph 18: Valentine’s Day purchasing levels by channel, 2023-24; Graph 19: Valentine’s Day gift buying online, 2023-24; Graph 20: Valentine’s Day gift buying, by age, 2024; Graph 21: Valentine’s Day gift buying, by resident parent of children under 16, 2024; Valentine’s Day spending in 2023 Over 60% of consumers buy a Valentine’s Day gift they see on social media. With so many people celebrating and purchasing gifts, Valentine’s Day has also had an impact on website traffic, e-commerce growth, and online ordering, and the trends and predictions for 2025 reflect this. Valentine’s Day Spending Trends The holiday of love is approaching — Valentine’s Day, celebrated on February 14th. On this day, everyone shows their devotion to their partners. Holiday roses are at the heart of these celebrations. The tradition of giving them on this special day dates back centuries. It continues to symbolize love, romance, and beauty. Whether gifting a [] Rose Day 2025: Valentine’s Week 2025, also known as the week of love, is nearly here! Every year, this romantic season begins with Rose Day, when couples, friends, and loved ones exchange beautiful roses and celebrate their love. The first day of Valentine’s Week is all about roses. In 2023, before Valentine’s Day, the average cut rose stem cost 40 cents coming off the cargo plane. This is higher than the annual low in August of 25 cents a stem. This means in August, roses cost wholesalers $3 a dozen, while a dozen Valentine’s Day roses cost $5 after clearing customs. Thoughts of You Roses in Vase – BF6542. In the earlier post you’ve learned about the meaning of color in Valentine’s Day roses, and perhaps you’ve made your selection of the perfect Valentine’s Day roses that you’ll dazzle them with. But like most of us you’re probably unsure about the number of roses to give them. In 2022 22% of Americans bought fresh flowers or plants as gifts for Valentine’s day. Subgroups most likely to buy flowers for Valentine’s Day 2022 include those who are married (26%), children in the household (38%,), males (28%), adults ages 18-34 (33%), and full-time employees (29%,). With Valentine’s Day less than 24 hours away, many will be looking to buy a beautiful flower bouquet for their loved ones. The most popular flower for the holiday is the classic rose, which has This Valentine's Day, rose perfumes are the best fragrance to buy. Although flowers, chocolates, and jewelry are classic gifts, a scent can be a personal and Key Valentine’s Day Statistics for 2025 - Editor’s Choice. Valentine’s Day spending in the US amounted to around $20.7 billion in 2019. Americans spent over $886 million on Valentine’s Day gifts for their pets. More than 135 million Americans went shopping for Valentine’s Day in 2019. Some 85% of all Valentine’s cards are bought by
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