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The most popular Valentine’s Day candies are conversation hearts and heart-shaped boxes of chocolates. Americans spent an estimated $2.2 billion on Valentine’s Day candy in 2022. During the week of Valentine’s Day, consumers purchase 58 million pounds of chocolate and candy. 10.3% of Valentine’s Day candy sales are conversation hearts. Approximately 100,000 pounds (45,000 kg) of hearts were made per day, which sells out in about six weeks. [5] [7] The company produces 8 billion hearts per year. [2] As a Valentine candy, it is second in popularity only to chocolate. [6] The largest market is related to school celebrations on Valentine's Day. [6] And CandyStore.com reports that conversation hearts were the most popular Valentine’s Day candy in 17 states in 2023. No conversation hearts were sold in 2019, Hershey-made Reese’s, meanwhile, is charging $10.98 for a heart-shaped box of its Valentine’s Day-themed miniature Reese’s Peanut Butter Cups — 141% more than its typical $4.56 price for U.S. consumers spent an estimated $25.9 billion in total for Valentine’s Day in 2023, which was an 8.37% increase from the 2022 sales . Additionally, Americans spent an estimated $2.2 billion on Valentine’s Day candy & chocolate in 2022, and during the week of Valentine’s Day, consumers typically purchase 58 million pounds of chocolate and candy . Valentine’s Day candy is a personal choice, but there are two types of candy that seemed to shine in 2022: conversation hearts and heart-shaped boxes of chocolates. U.S. Valentine's Day planned per person spending on candy 2010-2022 Average amount consumers planned to spend on candy as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S US Valentine’s Day Spending Statistics 1. In 2021, Americans spent $21.8 billion on Valentine’s Day. This amount shows a decrease in Valentine’s Day spending compared to 2020. That year, total spending was $27.4 billion. Meaning, the YoY decrease in 2021 was 20.43%. In 2019, Americans spent $20.7 billion on the date or 32.36% less than 2020. By the early 1900s, small hearts established their rightful place as the number one style. More than eight billion Sweetheart candies are sold in the six weeks leading up to Valentine's Day. In Statistics indicate that approximately 36 million heart-shaped boxes of chocolate are sold each year leading up to Valentine’s Day, amounting to 58 million pounds of chocolate. Factors Affecting Sales. The sales of heart-shaped candy boxes on Valentine’s Day are influenced by various factors. The 35 Best Valentine's Day Candies 1. Ghirardelli Chocolate Hearts . You would be hard-pressed to find a more crowd-pleasing candy than a bag of Ghirardelli Squares. American Made Valentine’s Day Chocolates in Heart Shaped Boxes. According to studies 36 million heart-shaped boxes of chocolate are sold in the United States each year for Valentine’s Day. That’s a lot of Valentine’s Day chocolate! And a lot of heart-shaped Valentine’s Day boxes. Valentine's Day is a celebration of the heart. But some of the clichéd approaches to commemorate it – we're looking at you, big red box of candy and decadent dinner out – are not that great for your actual heart. Shop for Valentine's day chocolates in Valentine's Candy. Buy products such as DOVE PROMISES Valentines Day Hearts Milk Chocolate Valentine Candy Heart Truffle- 8.87 oz at Walmart and save. Read reviews and buy Reese's Valentine's Day Peanut Butter Hearts Candy - 9.1oz at Target. Choose from contactless Same Day Delivery, Drive Up and more. 1.5 out of 5 stars. Read reviews for Elmer Chocolate Fashion Print Heart-Shaped Valentine's Day Gift Box, 1.6 oz. 1.5 (2) Read reviews and buy Reese's Valentine's Day Peanut Butter Hearts Candy Gift Box - 6.5oz at Target. Choose from contactless Same Day Delivery, Drive Up and more. In 2011, Necco's Sweethearts alone made up 40% of the Valentine's Day candy market. Among bulk candy retailers, conversation hearts in general have been the top-selling Valentine's Day candy most years since 2017, only recently being edged out by boxes of assorted chocolate in 2024. The candy website used sales data from the past 12 years from online bulk candy stores and industry partners to determine the amount of chocolate sold. That sure is a lot of cherry cordials. But just how much chocolate do Americans buy every year for Valentine's Day? Turns out, 58 million pounds of chocolate are purchased in the seven days He introduced the first heart-shaped box of chocolates for V-Day in 1861, and today, more than 36 million heart-shaped boxes of chocolates are sold each year. That's 58 million pounds of chocolate
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