The most popular Valentine’s Day candies are conversation hearts and heart-shaped boxes of chocolates. Americans spent an estimated $2.2 billion on Valentine’s Day candy in 2022. During the week of Valentine’s Day, consumers purchase 58 million pounds of chocolate and candy. 10.3% of Valentine’s Day candy sales are conversation hearts. U.S. consumers spent an estimated $25.9 billion in total for Valentine’s Day in 2023, which was an 8.37% increase from the 2022 sales . Additionally, Americans spent an estimated $2.2 billion on Valentine’s Day candy & chocolate in 2022, and during the week of Valentine’s Day, consumers typically purchase 58 million pounds of chocolate and candy . 9 .Candy is the most popular Valentine’s Day gift, with 57% of shoppers expecting to buy it NRF Valentine’s Day shopping surveys also found that the top five gifts consumers give on the holiday are candy (57%), greeting cards (40%), flowers (37%), an evening out (32%), and jewelry (21%). 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! U.S. Valentine's Day planned per person spending on candy 2010-2022 Average amount consumers planned to spend on candy as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S U.S. consumers alone are expected to spend $25.8 billion on Valentine’s Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics. Overall The candy website used sales data from the past 12 years from online bulk candy stores and industry partners to determine the amount of chocolate sold. That sure is a lot of cherry cordials. But just how much chocolate do Americans buy every year for Valentine's Day? Turns out, 58 million pounds of chocolate are purchased in the seven days WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. In the United States, about $4 billion is spent on candy and chocolate each Valentine’s Day. According to the US Chamber of Commerce, around 57% of yearly Valentine’s Day consumer spending is focused on candy, and this equates to about 58 million pounds of chocolate sold each year. The most popular places to buy Valentine’s Day gifts in 2023 are online (35%) and department stores (34%), the survey found. For example, to save on candy, buy your sweet treats the day of. Premium Statistic Share of U.S. consumers who plan to buy anti-Valentine's Day gifts 2022, by age Average amount consumers planned to spend on candy as a gift for Valentine's Day in the United The Best Valentine's Candy To Buy In 2025: 35 Sweet Picks; Share . The Best Valentine's Candy To Buy In 2025: 35 Sweet Picks How Much Candy Is Sold on Valentine's Americans are expected to spend nearly $26 billion for Valentine's Day 2024. The Florida Times-Union. Study: Valentine's Day candy marked up to 253% over regular prices. When's best day to buy And a lot of heart-shaped Valentine’s Day boxes. In fact, according to the NRF, Americans spent $23.9 billion on Valentine’s Day in 2022 and $2.4 billion on chocolates for Valentine’s Day in 2020. That’s a lot of money we can put back into the United States economy if we stick to Valentine’s Day chocolate made in the USA! In the four weeks ending on the 20th of February 2021, the total sales of all chocolate candy amounted to close to 1.4 billion U.S. 14. Australians spent AU$377 million on Valentine’s Day gifts in 2019. Australian Valentine’s Day data shows that 77% of Aussie couples celebrated the day, and 43% of them bought gifts. The total Valentine’s Day revenue in Australia in 2019 hit AU$377 million, and the average spending per person was AU$90. Key Valentine’s Day Statistics for 2025 - Editor’s Choice. Valentine’s Day spending in the US amounted to around $20.7 billion in 2019. Americans spent over $886 million on Valentine’s Day gifts for their pets. More than 135 million Americans went shopping for Valentine’s Day in 2019. Some 85% of all Valentine’s cards are bought by Here’s a ranking of the best Valentine’s Day candy and chocolate to share with your S.O., because nothing puts us in a romantic mood like dessert. We have sweets for all your loved ones, from your partner to to your kids to your mom. TIL that in Japan, Valentine's Day is a day when girls buy chocolates and other gifts for boys they like. A month later, on March 14th, is called White Day. On that day, the boys will buy gifts to give back to the girls who bought them gifts on Valentine's Day. Over 50 percent of all Valentine’s Day cards are purchased in the six days leading up to Valentine's Day, which means the other 50% are last-minute purchases! Candy Chocolate and candy sales reach profits of $1 billion during the Valentine season, with 36 million heart-shaped boxes of chocolate sold.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |