Turns out, 58 million pounds of chocolate are purchased in the seven days leading up to Feb. 14. And if you're single and want to get in on the action, you're not alone. The Candystore.com survey revealed that 43% of Americans will buy themselves candy this Valentine's Day. The most popular Valentine’s Day candies are conversation hearts and heart-shaped boxes of chocolates. Americans spent an estimated $2.2 billion on Valentine’s Day candy in 2022. During the week of Valentine’s Day, consumers purchase 58 million pounds of chocolate and candy. 10.3% of Valentine’s Day candy sales are conversation hearts. Valentine’s Day has become synonymous with chocolate, and it is no surprise that consumption of this delectable treat skyrockets during this romantic holiday. According to the National Confectioners Association, approximately 58 million pounds of chocolate are sold in the United States, making it one of the largest chocolate consumption days According to Valentine’s Day consumer insights, Americans who celebrate V Day purchase about 58 million pounds of chocolate a year. For those wondering how many boxes of chocolate are sold on Valentine’s Day; approximately 36 million heart-shaped boxes of chocolate are sold for the holiday. Americans’ chocolate consumption on Valentine’s Day is not only fascinating but also reflects the deep-rooted tradition of gifting and indulging in chocolates on this special day. Fact: In 2024, approximately 36 million heart-shaped boxes of chocolates are expected to be sold, further showcasing the enduring appeal of these iconic treats However Valentine's Day chocolate consumption is expected to be on the rise, as consumers tend to treat themselves with smaller items during an economic downturn, such as chocolates. 10) 49% of Americans prefer milk chocolate. According to the National Confectioners Association, Americans consume 58% more chocolate on Valentine’s Day than on an average day. This translates to over 58 million pounds of chocolate being sold on Valentine’s Day alone. Valentine's Day: Change in chocolate spending per consumer in the U.S. 2022, by brand In the U.S., chocolate consumption exceeds 12 pounds per person, per year. Are you planning to give your significant other a box of chocolates this Valentine’s Day? WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Americans love their sweets: 2/3 (67%) of consumers surveyed say they typically eat chocolate on Valentine's Day, with 55% consuming 3 or more pieces. 48% of consumers say they typically eat candy In the four weeks ending on the 20th of February 2021, the total sales of all chocolate candy amounted to close to 1.4 billion U.S. These findings come shortly after economic research from the Federal Reserve Bank of St. Louis appears to show the producer price index on chocolate and cocoa products is on the upswing.. The Valentine’s Day expenditure In 2024, consumers in the United States are expected to spend an estimated total of 26 billion U.S. dollars for Valentine’s Day, which would be roughly the same 67% of consumers say they usually eat chocolate on Valentine’s Day. Of those chocolate eaters, 55% will eat three or more pieces. And chocolate isn’t the only sweet consumed on V-Day. 48% of people will eat candy heats. 44% will eat gummies; 50% will dive into cake/cupcakes Valentine’s Day jewelry spending reached an all-time high of $6.2 billion in 2023. While men are more likely to plan to give jewelry, women are also contributing to this trend—14% of women plan to gift jewelry, a higher percentage than ever before, and they expect to spend twice as much as the previous year. Valentine’s Day Consumer Attitudes 58 million pounds of chocolate candy will be purchased the week before Valentine's Day; In addition to the $345 million spent on chocolate for Valentine's Day, an additional $103 million will be spent on other Valentine's Day candies like candy hearts. More than 35 million heart-shaped boxes of chocolate will be purchased for Valentine's Day By the 1840s, Valentine’s Day was celebrated in most of the English-speaking world. Richard Cadbury is largely credited with coining chocolate as the symbolic candy of Valentine’s Day, given he began selling his chocolates in heart-shaped boxes in 1861. Mr. Cadbury decorated each box by hand! Chocolate has been associated with Valentine's Day since the 19th century. Richard Cadbury, a British chocolatier, created the first box of chocolates specifically for Valentine's Day in the late 1800s. On the average Valentine’s Day, nearly $400 million of chocolate is purchased around the world, accounting for 5% of the industry’s total sales. 0.0075%. That’s the amount of the $1 trillion in profits in the last 15 years that the chocolate industry has put back into improving working conditions for cocoa laborers in Western Africa.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | |
![]() | ![]() |
![]() | |
![]() | ![]() |