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3. The average consumer spent $192.80 on Valentine’s Day shopping in 2023, but gift recipients expected less. In 2023, consumers spent an average of $192.80 on Valentine’s Day-related items, according to NRF. The average 35- to 44-year-old spent $137 on Valentine’s Day gifts for their partners in 2024, 34.5% more than the average American adult. Americans aged 65 years and older underspent all other age groups by 31.5% for their partners for Valentine’s Day 2024. Premium Statistic Planned spend among Americans on Valentine's Day 2009-2025 Valentine's Day planned average spending on gifts in the U.S. by recipient 2025. Let’s dive into some Valentine’s Day spending statistics! Valentine’s Day spending statistics. Most people surveyed by the National Retail Federation in 2024 said they planned to spend money on candy. 40% said they would spend money on Valentine’s Day cards, 39% on flowers, 32% on an evening out and 22% on jewelry. How Much Do Americans Spend On Valentine'S Day 2022? This year, Americans are projected to spend $25. 9 billion on Valentine’s Day, an increase from $23. 9 billion in 2022. A recent study indicates that 52% of consumers plan to celebrate the holiday, spending an average of $192. 80 each, up from $175. 41 last year. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. How much is spent on Valentine’s Day in the US? According to the latest statistics on Valentine’s Day spending from the National Retail Federation, US consumers spent a total of $25.8 billion on celebrating the occasion in 2024. This was 0.4% less than the $25.9 billion registered in 2023. It is also the third-highest annual expenditure People plan to spend an average of $192.80 on Valentine’s Day 2023, almost 10 percent more than the $175.41 they had planned to spend in 2022, according to the NRF. According to recent data, the average amount spent per person on Valentine's Day in 2024 was $185.81. It marked a 3.6% annual decrease and brought total Valentine’s Day spending to $25.8 billion. Of the average total spend on Valentine’s Day in 2024, $101.84 was on consumers’ partners. This equates to around 54.8% of the overall The average American household is estimated to spend $185.51 on Valentine’s Day this year — a decrease from 2023 which had the second-highest Valentine’s Day spending on record since the National Retail Federation began tracking this in 2007. Top 6 Valentine’s Day Facts for 2025: $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). Find out how much the average American plans to spend on Valentine's Day in 2023. The same study also found that 52% of American consumers plan to celebrate Valentine's Day and will spend an Estimates from the National Retail Federation suggest that consumers who buy Valentine's Day presents will spend nearly $137 on average in 2017 for flowers, clothes, jewelry, candy and other gifts The average budget for Valentine’s Day reflects different needs and situations, giving us some insight into how people like to spend their money. Creating a smart Valentine’s Day budget and sticking to it can help reduce stress about money. And right now, financial experts are predicting that Americans will spend $27.5 billion on Valentine’s gifts like flowers, chocolates, and greeting cards. Officials say the average person spends The average American expects to spend $142 on their significant other this Valentine’s Day. In return, they think their partner will spend less ($119.20). On average, the maximum amount How much money is spent on Valentine’s Day each year? Valentine’s day is a $23.9 billion industry, making it the third most expensive holiday in the US. (It trails right behind Christmas and Halloween.) The average person spends around $175.45 each Valentine’s Day, with men spending twice as much on average than women ($235 vs. $119). Americans are expected to spend a record $14.2 billion on their significant others this year. Valentine's Day spending peaked at $27.4 billion in 2020. Despite inflation -- or perhaps because of rising prices -- Americans will be spending more this Valentine's Day than in 2022. Consumers are expected to spend $25.9 billion this year, up from $23.9 According to the National Retail Federation, Americans are expected to spend $27.5 billion on Valentine’s Day this year, up from $25.8 billion last year an
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