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People plan to spend an average of $192.80 on Valentine’s Day 2023, almost 10 percent more than the $175.41 they had planned to spend in 2022, according to the NRF. Consumers between the ages of 35 and 44 lead Valentine’s Day spending in 2023, averaging $335.71 per person. This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. Consumers spent an estimated $25.8 billion on Valentine’s Day in 2024. Valentine’s Day spending on significant others totaled $14.2 billion, accounting for 55.0% of total spending. The average amount per person spent on significant others and family members totaled $135.92, $0.16 more than in 2023. Significant others anticipated spending an average of $175.41 per person on Valentine’s Day gifts, which is up from $167.76 last year. Shoppers plan to spend $188.81 on average on the holiday, up from $185.81 in 2024. “Whether they are celebrating a significant other or someone else in their lives, Valentine’s Day is meaningful for many people,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. In 2024, consumers in the United States are expected to spend an estimated total of 26 billion U.S. dollars for Valentine’s Day, which would be roughly the same amount as in 2023, but a Recent data shows that the average amount spent per person on Valentine's Day in 2024 was $185.81, a 3.6% decrease from the previous year. But how much money is spent on Valentine’s Day every year altogether? Here’s a look at the overall annual Valentine’s Day spending over the past decade. How much is spent on Valentine’s Day in the US? Based on the average 2.26% rate for Visa and Mastercard, that would include an average $4.27 in swipe fees — as much as a typical Valentine’s greeting card or two or three pieces of chocolate According to the annual study, a record $14.2 billion will be spent on partners throughout the holiday, or a record $101.84 per person. After splurging on other relationships last year – such as Shoppers plan to spend $188.81 on average on the holiday, up from $185.81 in 2024. Valentine’s Day is meaningful for many people,” NRF Vice President of Industry and Consumer Insights People plan to spend an average of $192. 80 on Valentine's Day 2023, almost 10% more than the $175. 41 they had planned to spend in 2022, according to the National Retail Federation (NRF). Let’s dive into some Valentine’s Day spending statistics! Valentine’s Day spending statistics. Most people surveyed by the National Retail Federation in 2024 said they planned to spend money on candy. 40% said they would spend money on Valentine’s Day cards, 39% on flowers, 32% on an evening out and 22% on jewelry. 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). 33%: Share of marriages that begin online. Officials say the average person spends about $188 on Valentine’s Day items. How much will you spend on Valentine’s Day? According to new research, half (49%) of people plan to celebrate on Valentine’s Day (February 14), spending £56 on their partner average. Traditional gifts such as flowers, chocolates and a bottle of fizz will be shoved into shopping trolleys as people gear up for the big day, according to the research for buy now, pay later provider Clearpay. The average spend on Valentine’s Day is predicted to be £52 per person in 2025. The UK is predicted to spend a total of almost £1.5 billion on Valentine’s Day in 2025. Generation Z (aged 18-27) are the most likely generation to celebrate Valentine’s Day this year, with 4 in 5 (79%) marking the occasion. An estimated $30.3 billion will be spent this Valentine’s Day, with participants spending an average of $200.50 in total per person on anything from their cats to themselves to their children. Of the most spoiled this year, wives take the cake with an estimated $170.51 spent on each — twice the amount we’re spending on our husbands ($71.17). The same study also found that 52% of American consumers plan to celebrate Valentine's Day and will spend an average of $192.80 in 2023. Plan a fun adventure at home with your favorite person Answer: $162. Questions: What do you think are the most common items purchased on Valentine's Day? Try and name 5 and estimate their cost. Are there Valentine's Day purchases that cost a lot more around the big da How much money is spent on Valentine’s Day each year? Valentine’s day is a $23.9 billion industry, making it the third most expensive holiday in the US. (It trails right behind Christmas and Halloween.) The average person spends around $175.45 each Valentine’s Day, with men spending twice as much on average than women ($235 vs. $119).
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