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40% of Valentine’s Day shoppers purchased online in 2024, up 21.2% YoY. 33% of 2024 Valentine’s Day shoppers visited department stores; 31% shopped at discount stores. Valentine’s Day Spending Statistics. Consumer spending on Valentine’s Day 2023 totaled $25.8 billion, up 8.37% YoY. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Consumers will spend a record $27.5 billion on Valentine's Day this year, up from $25.8 billion in 2024 and over the previous record of $27.4 billion set in 2020, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics. With the NRF survey estimating that the average consumer will spend $188.81 for Valentine’s Day, MPC calculates that “swipe” fees will add approximately $4.27 to each purchase. This figure is based on the standard 2.26% rate charged by major card providers such as Visa and Mastercard , roughly equivalent to the price of a greeting card. Based on the average 2.26% rate for Visa and Mastercard, that would include an average $4.27 in swipe fees — as much as a typical Valentine’s greeting card or two or three pieces of chocolate These 18 Valentine’s Day spending statistics offer a comprehensive overview of the Valentine’s Day industry landscape—including how much money is spent on Valentine’s and factors that will shape 2024 shopping trends. Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to an annual survey by the National Retail Federation and Prosper Insights & Analytics. That’s up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. U.S. consumers alone are expected to spend $25.8 billion on Valentine’s Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics. Spending on the annual lover’s day is expected to reach a record $14.2 billion in 2024, according to the annual survey released by the National Retail Federation and Prosper Insights & According to the latest statistics on Valentine’s Day spending from the National Retail Federation, US consumers spent a total of $25.8 billion on celebrating the occasion in 2024. This was 0.4% less than the $25.9 billion registered in 2023. My birthday is the day before and we pretty much have a standing "date night" every Friday so we'd be going out even if it wasn't Valentine's Day. I'll buy her flowers, we'll go out to dinner, and I'll probably pick up jewelry or something. All in, I'll probably spend somewhere around $500. I guess it depends on what I see at the jewelry store. Hmmm usually around like 100$-150$ depending because I usually fill the day with gifts of stuffys and such less chocolate and less candies but instead with a homemade meal from me for example breakfast in bed and a good romantic dinner and showers with gifts and lots of affection most the money is put towards food and stuffys Detailed information for 39,000+ online stores and marketplaces. 70+ KPIs per store; Premium Statistic Money saving strategies for Valentine's Day in the United States 2024 Best Places for Valentine’s Day (2025) Valentine’s Day Credit Card Savings 2024 March Madness Stats & Facts Easter Facts & Stats – Church, Candy & Cash (2025) 2020 Mardi Gras Facts – Booze, Floats, Money & More 2018 Boston Marathon Facts: Records, Money & More A friendly, supportive, inclusive, women-focused community where we share our own 7-day Money Diaries, money tips and stories, ask questions and just discuss money, life and R29 Money Diaries. Not affiliated with Refinery29. Which city spends the most money on Valentine’s Day? This depends on how much celebrating the day costs across the world. Los Angeles (USA) was the most expensive destination, where the total Valentine’s cost is $1,316. Venice (Italy) and New York City (USA) come in second and third with $1,076 and $1,056. Valentine’s Day How do you usually make your purchases for Valentine’s Day? 77.5% of Canadians prefer to go into a retail store’s physical location to make a Valentine’s Day purchase. 22.5% of Canadians purchase Valentine’s Day products online. Caddle Daily Survey | January 2024 | n = 4,955 77.5% 14.3% 8.2% I go into a retail store's Valentine's Day gifts: Americans expected to spend $25.8 billion this year Americans on average will spend 185.81 on Valentine's Day gifts and experiences in 2024 There’s no question that Valentine’s Day is big business. In our modern consumer culture, the money spent on Valentine’s Day is staggering. Here are some key facts: According to surveys carried out by the National Retail Foundation (NRF), American consumers planned to spend $21.8 billion on Valentine’s Day in 2021. This figure is a Grocery stores operate on slim profit margins. In 2017, the average net profit for grocery stores was 2.2 percent. That means for every dollar in sales, grocery stores made 2.2 cents in profit. (Profit margins for specialty grocers, like natural food stores, can be slightly higher.)
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