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The USDA has tracked the price of a dozen red hybrid tea roses – the ones you commonly see being offered to romantic partners on Valentine’s Day – sold in major supermarkets weekly since The National Retail Federation estimates people will spend US$2.6 billion on Valentine’s Day flowers, but that includes everything from azaleas to zinnias. The Society of American Florists says The National Retail Federation estimates people will spend US$2.6 billion on Valentine’s Day flowers, but that includes everything from azaleas to zinnias. The Society of American Florists says that 250 million roses are produced for the holiday, but it doesn’t estimate spending. Nothing says Valentine’s Day like red roses — so much so that we’ll be shelling out about $2.89 billion on roses in 2024, according to the latest research conducted by Finder.com. How much does a dozen roses cost? As it stands, wholesale prices (1) for roses are 12.31% higher in 2024 than in the weeks leading up to Valentine’s Day in 2023. 22% of American adults purchase flowers for Valentine’s Day. 28% of men and 19% of women purchase flowers for Valentine’s Day. 83% of consumers who buy Valentine’s Day flowers purchase roses. In preparation for Valentine’s Day, florists stock approximately 250 million roses. In a typical year, supermarket prices for a dozen roses double around Valentine's Day. Last year, prices ranged from a low in August of about $8 to almost $23 before Valentine's Day. It is estimated that more than 250 million roses are produced for Valentine’s Day. (Based on consumer purchases of fresh flowers and plants for holidays at all outlets.) Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent. Who’s buying for Valentine’s Day? The USDA has tracked the price of a dozen red hybrid tea roses – the ones you commonly see being offered to romantic partners on Valentine’s Day – sold in major supermarkets weekly since The National Retail Federation estimates people will spend US$2.6 billion on Valentine’s Day flowers, but that includes everything from azaleas to zinnias. The Society of American Florists says that 250 million roses are produced for the holiday, but it doesn’t estimate spending. Red roses are the most popular type of flowers purchased for Valentine’s Day. Americans spent $2.3 billion on flowers and plants in 2020 for V Day. In 2020, 37% of consumers bought flowers, while in 2019, 28% went for such a gift. In 2024, consumers in the United States are expected to spend an estimated total of 26 billion U.S. dollars for Valentine’s Day, which would be roughly the same amount as in 2023, but a decrease Consumers between the ages of 35 and 44 lead Valentine’s Day spending in 2023, averaging $335.71 per person. This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. 7. 35% of Valentine’s Day shoppers bought gifts online in 2023 Last year’s trends offer valuable insights to help florists make the most of 2025 to thrive during one of the year’s most profitable holidays. Full Article Here Source: Rio Roses Valentine’s Day Spending Trends: What the Numbers Mean for Your Floral Business January 22, 2025 Rio Roses Floral Industry Trends & News Love is in the air, WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. This year, consumers in the UK are expected to spend £1.37 billion on Valentine’s Day, with a marked increase in spending on personalised gifts, experience-led purchases, and self-care treats. Here in Texas, a dozen roses will set you back $94.66, on average. While this is on the higher end of the middle of the list, it’s nearly $35 less than the highest average cost in the U.S See how much money is spent on Valentine's Day. Loved ones are also expected to spend $2 billion on flowers, according to the NRF. The most popular Valentine's Day flowers are, naturally, roses The total spending on flowers for the 2024 Valentine's Day was at $2.6 billion, up from $2.4 billion the year before. 57% of Americans celebrating Valentine's bought candy as a gift in 2024. (National Retail Federation) Here’s a look at the overall annual Valentine’s Day spending over the past decade. How much is spent on Valentine’s Day in the US? According to the latest statistics on Valentine’s Day spending from the National Retail Federation, US consumers spent a total of $25.8 billion on celebrating the occasion in 2024. This was 0.4% less than In 2019, the number was $161.96. In 2018 and 2017, Americans spent an average of $143.56 and $136.57 per person. This means the average spend on Valentine’s Day per person increased by 43.74% between 2017 and 2020. Gifts Not Only For Partners. Although Americans spent a lot money on Valentine’s Day in 2021, they didn’t necessarily spend
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