Men spend almost twice as much as women for Valentine’s Day. 35- to 44-year-olds outspend all other age groups by 8.73% for Valentine’s Day gifts for their significant others. The average 35- to 44-year-old spent $137 on Valentine’s Day gifts for their partners in 2024 , 34.5% more than the average American adult. How Much Do Americans Spend On Valentine'S Day 2022? This year, Americans are projected to spend $25. 9 billion on Valentine’s Day, an increase from $23. 9 billion in 2022. A recent study indicates that 52% of consumers plan to celebrate the holiday, spending an average of $192. 80 each, up from $175. 41 last year. Valentine’s Day jewelry spending reached an all-time high of $6.2 billion in 2023. While men are more likely to plan to give jewelry, women are also contributing to this trend—14% of women plan to gift jewelry, a higher percentage than ever before, and they expect to spend twice as much as the previous year. Valentine’s Day Consumer Attitudes Top 6 Valentine’s Day Facts for 2025: $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). Online shopping has changed how people spend on Valentine’s Day. Many shoppers prefer the ease of online stores instead of going to regular shops. Economic issues, like inflation, can change how much people spend on Valentine’s Day. Shoppers may look for sales or change their budgets based on these factors. Millennials are expected to spend the most among the generations on Valentine’s Day gifts, dropping some $8.4 billion in 2020, representing almost 44% of all Valentine’s spending. On a per-gift basis, Gen X is expected to spend the most on average on their wives> ($157) and girlfriends ($150), and the Silent Generation is expected to spend How Much Do Americans Spend on Valentine's Day? Americans in relationships plan to spend an average of $155 on Valentine’s Day gifts, with Gen Z leading the way (budgeting $235). Financial pressure is somewhat common on Valentine's Day, with 28% of couples feeling it — especially men (twice as likely as women). The National Retail Federation estimates Americans will spend about $25.8 billion on the holiday this year – just a tick down from $25.9 billion last year. Valentine's Day spending peaked at $27 We’re less than a week away from Valentine’s day and this year showing appreciation for your significant other will cost you. According to the National Retail Federation, Valentine’s Day spending is expected to reach $25.9 billion in 2023. Americans are expected to shell out more than $192 on average on things like flowers, candy, and cards. People will have smaller Americans celebrating Valentine's Day are expected to spend an average of $192.80 each this year. Candy is the most popular choice for a Valentine's Day gift, followed by greeting cards WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Let’s explore how much you should spend on a Valentine’s Day gift and why it’s more about meaning than money. The Average Spending on Valentine’s Day. According to recent statistics, people spend an average of $100 to $200 on Valentine’s Day gifts. Like it or not, Valentine’s Day is one of the biggest celebrations of love worldwide. Specifically, to find out how people feel about this special day, DoULike conducted a study and interviewed 2020 people in January. It explores the practices, feelings, how much is spent on Valentine's Day, and activities associated with this day of love. It provides a socially rich understanding of how This year, consumers in the UK are expected to spend £1.37 billion on Valentine’s Day, with a marked increase in spending on personalised gifts, experience-led purchases, and self-care treats. In 2024, consumers in the United States are expected to spend an estimated total of 26 billion U.S. dollars for Valentine’s Day, which would be roughly the same amount as in 2023, but a decrease Hmmm usually around like 100$-150$ depending because I usually fill the day with gifts of stuffys and such less chocolate and less candies but instead with a homemade meal from me for example breakfast in bed and a good romantic dinner and showers with gifts and lots of affection most the money is put towards food and stuffys
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