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Pepero Day is held annually on November 11, and is an observance in South Korea similar to Valentine's Day. It is the biggest annual day-marketing event in South Korea, and involves the gifting or exchange of Pepero snacks, a line of chocolate-dipped cookie sticks, with the intention of displaying affection for friends and loved ones. It is Have you ever heard of Pepero Day in Korea? You may have encountered this Korean snack, but there’s actually a day to celebrate this in South Korea. While the rest of the world is celebrating single people and shopping, Koreans celebrate Pepero Day (빼빼로 데이 in Korean) on November 11th. Pepero Day, Korea’s November 11 holiday, celebrates relationships by gifting Pepero snacks, like a sweet Valentine’s Day! Held annually on November 11th, Pepero Day has grown to be one of South Korea’s most beloved customs, fusing the love of giving with a dash of romance. Couples, friends, and relatives exchange Peperos on this day. Peperos are Korean snack sticks coated in different toppings or dipped in chocolate. On November 11th, 2025, Koreans up and down the country indulge in the most delicious, chocolatey holiday in Korea. That’s because November 11th is Pepero Day in Korea – a day when Koreans (and I) indulge in chocolate-covered sticks that (apparently) make you slim. Pepero Day (빼빼로 데이) is a beloved annual gifting tradition in Korea that is observed on November 11th (11/11). Originated by the maker of Pepero (빼빼로), the Lotte Corporation, Pepero Day is more celebrated by Koreans than Valentine’s Day or White Day since those days are for romantic partners whereas this celebratory day is for everyone. Pepero Day is a delightful celebration that has become a prominent cultural event in South Korea, showcasing the country’s unique approach to love and friendship. Observed annually on November 11, the day is dedicated to the sharing and enjoyment of Pepero, a popular snack that resembles thin chocolate-covered sticks. However, 11월 11일 (November 11th!) in South Korea is Pepero Day, a sweet tradition – literally! Written as 빼빼로 데이, Pepero Day may not be a national holiday, but it is a fun celebration shared by couples. It’s one of many romantic holidays in South Korea, along with Valentine’s Day and White Day. The month of November here typically sees a spike in the sales of Pepero, a biscuit-stick snack covered in chocolate, as 'Pepero Day,' Nov. 11, approaches. Move over Valentine’s Day—South Korea has its own unique and sugary celebration on November 11th called Pepero Day (빼빼로 데이)! On this day, people gift each other Pepero sticks (chocolate-covered biscuit sticks) to express affection. 12 Days of Love. America’s only romance holiday is Valentine’s Day so we have to make this day very special for our significant others. But Koreans have a romantic holiday every 14th of the month. If you want to greet someone “Happy Valentine’s Day” this year, you can say 해피 발렌타인 데이! (haepi ballentain dei!) You can read this article for more phrases you can say on Valentine’s Day. Holidays similar to Valentine’s Day in Korea. In addition to Valentine’s Day, the 14th of each month marks a romantic holiday of November 11: Pepero Day. Next up, the 12 days of couple love in Korea: When Valentine’s Day came to Korea in the 1980s, who knew it would have such an effect on Here’s some interesting facts about Pepero Day in Korea. 1. Pepero’s should be given out at 11:11 – The snack which resembles the number one is best given out at 11:11, preferably even at 11 seconds. The myth is that the receiver will make the person skinny. Jan. 14 – Diary Day: To make a plan for the new year together, couples exchange a yearly planner. Another unofficial and commercial holiday is Pepero Day on Nov. 11. Pepero is a popular snack of thin cookie sticks that look like the number one, so four together form 11/11 or Nov. 11 on the calendar. Valentine's Day is the perfect time! at a Chinese-Korean restaurant. November 11th: Pepero Day – Couples give each other Pepero snacks. The date “11/11 Valentine’s Day in South Korea: Unforgettable Romance Inspired by Korean Dramas. Immerse yourself in a world where love knows no bounds, right in the heart of South Korea. As Valentine’s Day approaches, the quest for the perfect Valentine ideas for couples becomes a journey of its own. Did you know that there are 12 days dedicated to love in Korea? Koreans love holidays, whether official or not, and Korean Valentine’s Day is no exception. South Korea Valentine’s Day traditions looks a bit different than the Valentine’s Day you might be used to. Korean Valentine’s Day is part one of a three-part series of love days. Luxurious Events & Promotions to Celebrate 2025 Valentine’s Day in South Korea Everland’s Exclusive Valentine’s Day Park Experience 2025. If you’ve ever fantasized about having an entire theme park to yourself, Everland in Yongin, Gyeonggi, is making that dream come true for one lucky couple on Valentine’s Day. That’s right How Korean Pepero Day Is Similar to Valentine’s Day. Although Valentine’s Day and Pepero Day are similar, they are also very different, which makes them special occasions in South Korea. While gifts and displays of affection are the focal points of both events, their subtle differences address different parts of relationships.
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