Shoppers spend the most on Valentine’s jewelry, budgeting a total of $6.4 billion in 2024. More consumers (57%) purchase candy than any other Valentine’s Day gift item. Among age groups, 35- to 44-year-olds spend the most for Valentine’s Day, budgeting $335.71 each in 2023. Candy is the most popular gift: With 57% of shoppers buying candy, it remains the top choice for Valentine’s Day gifting, consistent with 2022 trends. Non-romantic gifts are on the rise: $7.1 billion went toward presents for acquaintances like teachers and co-workers in 2023, including a record 32% of consumers buying for their pets. While Valentine's Day is most known for being celebrated by couples, that doesn't mean you can't share the fun with family or friends. Consider gifts like cards, cookies/candy, or a fun night out. According to the National Retail Federation, consumers spent an estimated $25.9 billion in 2023 on Valentine's Day, one of the busiest holidays for florists and confectioners. Need infographics, animated videos, presentations, data research or social media charts? This chart shows the most popular Valentine's Day gifts in the U.S. in 2017. Most-Shopped Valentine’s Day Gifts of 2025. Some prefer experiential gifts, while others prefer a physical gift, while others prefer food. For 2025, clothing and chocolates are the most popular among shoppers, but plenty are still springing for a romantic dinner. Here’s how planned Valentine’s Day shopping breaks down for 2025: Men are more likely to celebrate the holiday this year with 55% saying they plan to participate in Valentine’s Day, up from 51% in 2024. The most popular gift categories this year include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%). From flower and jewelry spending to dining out and traveling, Valentine’s Day is worth over $27 billion in the United States alone. Alongside Christmas, Easter, and Halloween, it’s also one of the dates when the most greeting cards and candy are sold. Most Popular Valentine’s Day Gifts. Based on data from Statista, below you can find the products that consumers love to buy on Valentine’s Day, with candy being the most famous option and a pet the least popular one. Here are the most popular options: 44% of shoppers say they will purchase candy/sweets (with a box of chocolates being a must). At nearly 29 percent in 2020 and roughly 31.5 percent in 2021, chocolate held the highest share of Valentine's Day purchases in the United States, suggesting that it is the treat of choice for As cliché as it might be, the heart-shaped box of chocolates is still one of the most popular Valentine’s gifts, and nearly 48% of consumers say chocolate is one of the top gifts they present to their sweetheart. 4. Flowers. Flowers are still one of the most romantic Valentine’s Day gifts, according to 34% of consumers. The Top Ten Most Popular Valentine’s Day Gifts Love is in Full Bloom. It’s no shocker that roses reign supreme as the ultimate symbol of romance, taking the number one spot with a whopping Romantic relationships are changing day by day, and coming to 2025, people will prioritize a more inclusive, budget-friendly, and flexible way to celebrate Valentine’s Day. As relationships change, so does the way people give gifts. Couples are looking for affordable and thoughtful presents, and even friends or individ Top Things to Sell on Valentine's Day for Couples. Here are high-profit Valentine's Day items to sell as a gifts for both men and women! Acrylic Plaques. In the realm of heartfelt expressions and unique gift ideas for Valentine's Day in 2025, acrylic plaques have emerged as the top trending items to capture the essence of love and affection. These fascinating facts about Valentine's Day will put the holiday in a whole new light. 1. St. the men repay the favor by celebrating the increasingly popular "White Day." 12. “XOXO” didn On March 14, exactly a month later, the men repay the favor by celebrating the increasingly popular "White Day." 23. Valentine's Day horror movies are a thing. That's right, Our deals editor found on-sale Valentine’s Day gifts, including a Theragun, gold earrings, Ferrero Rocher, and a Boy Smells candle. In conclusion, I hope you’ve found your item or idea among the 25 most popular Valentine’s Day gifts list! By the time you’ve reached this sentence, I hope you’ve purchased your Valentine’s Day gift. If you run into other great ideas I’ve left out, please let me know in the comments. I always love great ideas! Every year, Oprah's Favorite Things is packed with gorgeous and unique items that make wonderful holidays, birthdays, anniversaries, or just-because gifts. Whether you're shopping for your spouse, parents, that special person you just met, or your bestie, these Valentine's Day gifts from Oprah's Favorite Things will show your appreciation and love. Romantic Valentine’s Day Messages "Every day with you feels like Valentine’s Day. But today, I get an excuse to spoil you even more." "I never believed in soulmates until I met you. Now, I can’t imagine my life without you." "You are my greatest love story, and I can’t wait to keep writing it with you."
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |