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WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Americans spend up to $9.5 billion on Valentine’s Day gifts that are ultimately unwanted by their recipients. Candy is the most popular gift item with more than half of adults purchasing candy for someone else and nearly half purchasing candy for themselves. Average amount consumers planned to spend on an evening out as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars) $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). U.S. consumers alone are expected to spend $25.8 billion on Valentine’s Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics. According to the annual study, a record $14.2 billion will be spent on partners throughout the holiday, or a record $101.84 per person. After splurging on other relationships last year – such Traditional gifts on Valentine's Day remain the most popular gifts, with 56 percent planning to buy candy, 40 percent choosing flowers, and another 40 percent opting for greeting cards. Spending on jewelry is expected to hit $6.5 billion, followed by $5.4 billion on an evening out, $2.9 billion on flowers, $2.5 billion on candy, and $1.4 Valentine’s Day spending is recovering: US consumers spent $26 billion in 2023, an 8.37% increase from the previous year, signaling a strong comeback post-pandemic. Candy is the most popular gift: With 57% of shoppers buying candy, it remains the top choice for Valentine’s Day gifting, consistent with 2022 trends. While Christmas overspending is expected, Valentine’s Day spending can also sneak up on you. One participant in the Moneywise street interview shared his plans for an extravagant Valentine’s Day, splurging on a $1,200 Chanel necklace and $500 designer heels for his partner. But a thoughtful gift doesn’t have to be expensive. Americans celebrating Valentine's Day are expected to spend an average of $192.80 each this year. That's, like, 11 boxes of fun dip packages. In total, people expect to spend $130. 7. An estimated $30. 3 billion will be spent this Valentine’s Day, with participants spending an average of $200. 50 per person on anything from their cats to themselves to their pets. In 2023, consumer spending on Valentine’s Day is expected to increase by 8 to $26 billion, the second-highest year on People in the United States spend a lot more on Valentine’s Day than in many other countries. This is often due to the strong focus on gifts and romantic acts. Americans usually spend the most money on jewelry. Let’s dive into some Valentine’s Day spending statistics! Valentine’s Day spending statistics. Most people surveyed by the National Retail Federation in 2024 said they planned to spend money on candy. 40% said they would spend money on Valentine’s Day cards, 39% on flowers, 32% on an evening out and 22% on jewelry. Like it or not, Valentine’s Day is one of the biggest celebrations of love worldwide. Specifically, to find out how people feel about this special day, DoULike conducted a study and interviewed 2020 people in January. It explores the practices, feelings, how much is spent on Valentine's Day, and activities associated with this day of love. It provides a socially rich understanding of how Let’s explore how much you should spend on a Valentine’s Day gift and why it’s more about meaning than money. The Average Spending on Valentine’s Day. According to recent statistics, people spend an average of $100 to $200 on Valentine’s Day gifts. Americans in total are expected to spend $25.9 billion on Valentine’s Day in 2023, according to the National Retail Federation (NRF) and Prosper Insights & Analytics, one of the highest spending Plans to celebrate Valentine's Day in the United States 2007-2025; Plans to celebrate Valentine's Day in the United States 2023, by age ; Leading reasons against Valentine's Day among U.S Of those who plan to spend on Valentine’s Day gifts, men say they’ll spend an average of $225.49 compared to $147.42 women plan to spend. Women are expected to outspend men in the recipient categories: Husband, Boyfriend, Secret and Pet cat. Men vs Women: How much are you spending for Valentine's Day on various recipients? – visual Average calculations of spending were based just on the participants who were planning on spending in that particular category — for example, to calculate mean spending on Valentine’s gifts for dogs, the 28.59% of participants who selected “Not purchasing gifts for Valentines Day” and the 61.82% who responded “0” were not included. These are extremely expensive luxury gift ideas. Introduction to Valentine’s Day Gifting. Exchanging gifts has become a popular way to mark Valentine’s Day. According to the National Retail Federation, spending on Valentine’s Day gifts is expected to total $23.9 billion in 2024.
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