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In 2025, US consumers are expected to spend $27.5 billion on Valentine’s Day. Over $6.4 billion was spent on jewelry for February 14th, 2024. Americans between the ages of 35-44 spend the most on their romantic partners. Roughly 59% of consumers celebrate Valentine’s Day across the globe; Galentine’s Day originated from NBC’s Parks and Recreation; 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. Top 6 Valentine’s Day Facts for 2025: $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). According to the Society of American Florists, Valentine’s Day accounts for 30% of all holiday flower purchases, beating out Christmas, Mother’s Day, and Thanksgiving. In fact, approximately 250 million roses are grown each year just for Valentine’s Day. The overall Valentines Day theme in 2025 seems to be transitioning from 2024’s focus on emotional well-being, to a thriftier approach to the holiday, with “creative gift ideas” as an emerging topic, driven by consumers adjusting to economic changes and financial challenges. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Here are some V-Day highlights based on a recent survey by WalletHub: 24% of Americans didn’t expect to receive a gift this Valentine’s Day. Men were expected to spend twice as much on Valentine’s Day compared to women. Online dating activity increases between February 1 to February 14. 9 million wedding proposals were made on Valentine’s Day. Valentine’s Day gifting trends 2025: Consumer spending is shifting towards personalised, experience-driven, and sustainable gifts. Discover key trends and how brands are adapting. The expenditure in the US is expected to continue increasing on Valentine’s Day in 2025 after reaching a record $25.8 billion in 2024. A recent report revealed that Valentine’s Day spending in the UK exceeded £2 billion in 2024. Valentine's Day total planned spending on gifts in the U.S. by recipient 2025 Valentine's Day e-commerce spending change in the U.S. 2023, by segment Annual change in Valentine's Day gift costs in The graph reveals generational preferences for timing a breakup around Valentine’s Day. Gen X (81.54%) and Boomers (76.19%) strongly prefer breaking up before Valentine’s Day, reflecting a desire to avoid the holiday altogether. Gen Z shows a more balanced approach, with 46.15% opting for before Valentine’s Day and 40.38% for after. Fox Business reported that spending for Valentine’s Day is projected to reach an all-time high of $27.5 billion this year, averaging $188.81 per person. Read also: Qatar Airways Cargo Says it With Flowers on Valentine’s Day. Chocolate remains one of the most popular gifts. Valentine's Day is celebrated worldwide, but traditions vary greatly. This article explores diverse cultural celebrations of love, from Japan's reciprocal gift-giving on Valentine's Day and White Day to China's Qixi Festival and Argentina's Valentine’s Day has global variations Valentine’s Day is celebrated in diverse ways across the globe, with each culture putting its own spin on the holiday. In South Korea, for instance, the In 2025, around 30 percent of people in the United States said the most disappointing Valentine's Day gift they received was no gift because their partner forgot. Graph 18: Valentine’s Day purchasing levels by channel, 2023-24; Graph 19: Valentine’s Day gift buying online, 2023-24; Graph 20: Valentine’s Day gift buying, by age, 2024; Graph 21: Valentine’s Day gift buying, by resident parent of children under 16, 2024; Valentine’s Day spending in 2023 Uncover sizzling Valentine's Day 2025 trends: innovative gifts, social media impact, and global celebrations. Plan your perfect romantic e.. Planned spend among Americans on Valentine's Day 2009-2025; Valentine's Day planned average spending on gifts in the U.S. by recipient 2025; Planned gift spend among Americans on Valentine's Day Premium Statistic Valentine's Day planned average spending on gifts in the U.S. by recipient 2025 Premium Statistic Planned gift spend among Americans on Valentine's Day by age 2022 As kids begin to write and seal their cards, couples make dining reservations, and “galentines” plan nights with friends, businesses in communities large and small are in full swing to provide the perfect gift or experience to make Valentine’s Day 2025 special. Valentine's Day Drives Economic Activity. The National Retail Federation (NRF
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