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Many countries celebrate Valentine’s Day on February 14 but Brazil slightly differs from those countries because of a few reasons . Our Valentine’s Day is called Dia dos Namorados (translated as “Lovers’ Day”, “Day of the Enamored”, or “Boyfriends’ / Girlfriends’ Day”). Although it is celebrate in a similar way of the The creation of a special Valentine’s Day in Brazil was inspired in 1948 by a publicist called João Doria who was trying to figure out how to improve sales for a clothing store. Doria got inspired by the Mother’s Day celebrations in Brazil and decided to create a special day for lovers to share gifts and exchange acts of love. Dia dos Namorados (Lover’s Day) is what Portuguese speakers call Valentine’s Day. Every year, Dia dos Namorados is held on June 12 to give room to February's elaborate, over-the-top Carnaval festival. Plus, Brazil has opted to pair Valentine's Day with their own patron saint of love and marriage, Saint Anthony of Padua, whose feast day is on June 13. In Brazil, the Dia dos Namorados is celebrated on June 12, which is Saint Anthony's Day Eve. [2] Saint Anthony is recognized for blessing young couples with happy and prosperous marriages. [2] Celebrations for Dia dos Namorados in Brazil and those for Valentine's Day in most other countries are similar. Why Brazilian Valentine’s Day is in June. Valentine’s Day in Brazil takes place on June 12 for two reasons: 1) to honor Saint Anthony, a Catholic saint associated with matchmaking and prosperous marriage; and 2) because February is a time to prepare for the country’s largest and most famous celebration: Carnaval. Actually, the celebration of Valentine’s Day in Brazil was an invention of publicist João Doria in 1948. The owner of a clothing store hired Doria due to weak sales in the month of June. The publicist got inspiration from Mother’s Day in May and decided to create a new holiday in Brazil to boost sales. St. Anthony’s Day Eve. Valentine’s Day in Brazil falls on June 12th for a reason. On June 13th, Brazilians celebrate Saint Anthony’s Day. This feast day is for St. Anthony of Padua, who hailed from Portugal in the 13th century and is best known as the patron saint of recovering lost items. Dia dos Namorados (Lover’s Day) takes place on the 12th of June every year and is celebrated across the Portuguese speaking world. In Brazil, it is the equivalent of Valentine’ Day which is February 14th in Europe and the English speaking world. In addition to the Brazilians, the Portuguese also celebrate Valentine's Day on June 12. Although officially the origin of “Dia Dos Namorados” is linked to the story of Saint Anthony, actually the origin of the festival is much more profane. In fact, the Brazilian version of Valentine's Day leads back to an initiative of retailers in São In Brazil, Valentine’s Day is on June 12, and instead of honoring Saint Valentine, the date is dedicated to Saint Anthony (Santo Antonio), who is known in the country as the “matchmaking saint.” This way, unlike the rest of the world, Brazil doesn’t celebrate the date on February 14. Valentines Day » Around The World » Valentine’s Day in Brazil Valentine’s Day in Brazil Straggling across half of South America, Brazil has captivated travelers for at least 500 years. Why Valentine’s Day in Brazil is on June 12 The origin of this celebration is purely commercial. It was a marketing idea to improve sales during a month when sales were typically slow. Learn how to say “Happy Valentine’s Day” and other sweet nothings in Portuguese, and you’ll be whispering “eu te amo” like a local in no time. The Magic Words: Feliz Dia dos Namorados. In Brazil, “Happy Valentine’s Day” translates to “Feliz Dia dos Namorados.” It’s the phrase you’ll hear echoing through the streets Valentines Day » Around The World » Valentine’s Day in Brazil Valentine’s Day in Brazil Straggling across half of South America, Brazil has captivated travelers for at least 500 years. This year, celebrate Valentine’s Day in the true Brazilian way, by indulging in the glorious sights and sounds of the place. Whether enjoying the metropolitan flavor of Rio de Janeiro or indulging in some quiet moments in the glorious archipelagos surrounding the place, the romantics and the passionate lovers will find a lot to do in Brazil. Brazilian Valentine's Day 2025 in Brazil. When Is Brazilian Valentine's Day 2025? 12 Jun 2025 Brazil Thu, Jun 12, 2025 Add to calendar. Quick Facts. This year: Como surgiu o Valentine’s Day? O Valentine’s Day surgiu ainda no século 5, quando o Dia de São Valentim foi criado pelo Papa Gelásio, em 14 de fevereiro de 496. O objetivo foi homenagear um mártir que tinha esse nome. A questão é que existem algumas explicações para a história — e nenhuma delas é efetivamente comprovada. In the US, Valentine’s Day is celebrated on February 14. Many of us are already researching and booking fancy restaurants to ensure the perfect romantic evening. Make this Valentine's Day unforgettable at Casa do Brasil - indulge in our specially curated pre-fixe menu for two! An unlimited Thanksgiving Feast is being served all day long on November 23rd at Casa do Brasil in Austin, Texas! For that reason, Valentine’s Day in Brazil is on June 12 due to its proximity to St Anthony’s Day on June 13th. St Anthony of Padua is considered a “matchmaker” or a Saint of Love in Brazil. Brazilian Catholics pray to him asking for help to find their soulmate.
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