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MARS Cosmetics has introduced its latest campaign, ‘Love Track,’ coinciding with Valentine’s Week. From what is understood, the campaign merges music and makeup, exploring the connection Or, you might play up Valentine’s Day stereotypes with a series of funny, tongue-in-cheek videos. Whatever you do, ensure the content you create reflects your brand’s unique value proposition! Keep Reading: Discover 7 successful social media campaigns you can learn from. 9. Promote a Valentine’s Day gift guide across your platforms Valentine's Day is a strategic opportunity for beauty businesses that want to connect with their customers in an authentic and meaningful way. With the right campaign, you can increase your bookings, strengthen customer loyalty and stand out in the marketplace. So let's get down to business and see what are the best marketing strategies for Valentine's Day in 2025. 10 Valentine’s Day marketing strategies. Here are the best marketing strategies for Valentine’s Day: Create a 2-for-1 promotion ; Offer limited edition products; Leverage user-generated content ; Create a guide to the perfect gift Around 32.7 million people in the UK alone are planning to celebrate Valentine’s Day in 2025 with an average spend of £52 per person. Young love is set to dominate, with 4 in 5 Gen Z marking the occasion. Here are 11 creative ideas, even if your brand doesn’t fall into the typical jewelry, chocolate, and flowers Valentine’s Day categories. Align your marketing campaigns with relevant holidays and year-round celebrations. 1. Improve Valentine’s Day communication with data. February 14 – Valentine’s Day: Why it’s important: Valentine’s Day is a high point for gift sales. Consumers are looking for romantic products and attractive gift sets. Marketing idea: Create limited editions with romantic packaging and enchanting fragrances. Offer targeted campaigns on social networks, with messages tailored to couples As a beauty entrepreneur, Valentine's Day is an opportunity to spread love and boost your Q1 sales during a major marketable calendar event that customers are ready to splurge on. Embrace the season, add a dash of romance to your strategies, and get ready to make hearts flutter! Launch spring-prep skincare campaigns with renewal-focused products or treatments. February 14: Valentine’s Day: Global: Offer self-love campaigns, couple spa packages, or gift cards for pampering beauty treatments. February 17: Mardi Gras: USA, Global: Promote vibrant makeup looks or pre-party skincare packages to prep for the celebrations Skims Names Rosé Its 2025 Valentine in Heart-Filled Campaign. View full post on Instagram. Skims has lots of go-to celebrity collaborators, but for Valentine’s Day this year, the brand handed Valentine’s campaign #10: Dunkin Donuts’ Valentine’s Day Campaign (2021) Why we liked it: Dunkin’s 2021 Valentine’s Day campaign featured heart-shaped donuts and holiday-themed beverages, creating festive products that resonated with the spirit of the occasion. New quests, hairstyles, makeup, themes, codes, and more are included in the first part of the Dress to Impress Valentine’s Update 2025. Everyone is excited the Dress To Impress Valentine’s Day update 2025, which will be a two-part update after the incredible Halloween and Winter changes. Remind them that while Valentine’s Day is over, other fun campaigns (like Black and White Valentine or seasonal promotions) are right around the corner. The goal is simple: make customers feel valued and excited to return. Love your customers, and they’ll love you back. Case Studies: Valentine’s Day Campaigns by Big Brands 1. Love at first coat. Customise your V-Day mani by simply sweeping on your colour and adding super-cute nail stickers. Perfect scents for magnetic attraction. These hedonistic seductive fragrances blend magnetic accords with irresistible scents to create perfect perfumes for Valentine’s day – and beyond! The perfect scents for heartfelt moments. For Love & Lemons, the brand synonymous with ethereal, feminine charm, has taken its Valentine’s Day 2025 campaign to the dazzling world of Las Vegas. Known for weaving whimsical fantasies into its designs, the label’s latest Lingerie and Ready-To-Wear collections celebrate the joy of love and luck amid the neon-lit magic of Sin City. Rihanna’s 2025 Savage x Fenty Valentine’s Day Collection continues to redefine the celebration of love with a bold, inclusive range of intimates, lounge and sleepwear. Not everyone is celebrating Valentine’s Day in the traditional sense, and some brands have been quick to capitalize on this sentiment. Campaigns like Cadbury 5 Star’s "Erase Valentine’s Day" offered an escape from the romance-heavy narrative, resonating with singles and those indifferent to the holiday. Review of Gucci Valentine’s Day 2025 Ad Campaign by Creative Director Sabato De Sarno, Art Director Riccardo Zanola, and Director and Photographer Tina Barney with talent Mariacarla Boscono, Claudio Stecchi, Kristen Coffey, Sharon Osterbind, Duyen Nguyen, Marc Nguyen, Hong Lin, Senyao Chen, George Barnett, Pixie Geldof, Rae Boxer, Etienne Deroeux, Lula Deroeux Boxer, Carlos Nazario, Joe Heart-printed loungewear makes up the core of Skims’ 2025 Valentine’s Day drop. Last year, Kim Kardashian’s viral brand tapped Lana Del Rey as the face of its February campaign. You May Also For their 2022 Valentine’s campaign, Gucci released a limited-edition zine showcasing a love story between a fairy and a giant through their Valentine’s Day collection. The campaign intrigued customers as it showed the beauty of the brand’s clothes and accessories in a unique way and offered an exclusive item (a physical copy of the zine).
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Photos from events, contest for the best costume, videos from master classes.
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