Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
U.S. consumers spent an estimated $25.9 billion in total for Valentine’s Day in 2023, which was an 8.37% increase from the 2022 sales . Additionally, Americans spent an estimated $2.2 billion on Valentine’s Day candy & chocolate in 2022, and during the week of Valentine’s Day, consumers typically purchase 58 million pounds of chocolate and candy . 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! Average Valentine’s Day Spending: The average American spends around $143.56 on Valentine’s Day gifts, with 62% of that amount going towards candy and chocolate. Chocolate-Giving Trends: According to a survey by the NCA, 75% of Americans plan to give chocolate as a Valentine’s Day gift, while 43% This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. 7. 35% of Valentine’s Day shoppers bought gifts online in 2023. Online was the most popular Valentine’s Day shopping destination in 2023, with 35% of shoppers planning to buy Here are some fun Valentine’s Day facts and statistics you might find useful for your Valentine’s social media campaigns: Analysis of social media data using “Valentine’s Day” as a keyword shows the most associated term was “shop,” with “shop” and “gift” identified 131.17% more frequently than the term “love.” Chocolate and Candy: Sweets are the most popular gift, with 56% of Americans planning to purchase candy. Proposals: WalletHub’s 2025 Valentine’s Day Survey notes that six million marriage proposals are made on Feb. 14 each year and 36% of Americans agree that proposing on Valentine’s Day is romantic. Don’t forget pets! Valentine’s Day Every year, most of the 8 million Sweethearts produced annually get sold in the month leading to February 14th. Valentine’s Day candy sales statistics show all that sweet spending totaled $2.4 billion in 2020. Then is chocolate cheaper after Valentine’s Day? The answer is yes. The average man celebrating Valentine’s Day spent $235 in 2022, while the average woman spent $119 or 50.6% as much. Valentine’s Day Shopping Statistics. Valentine’s Day is celebrated among 53% of U.S. adults, a 15.9% decline since 2009. 40% of consumers shop for Valentine’s greeting cards. 39% shop for flowers. 22% shop for jewelry. This year, consumers in the UK are expected to spend £1.37 billion on Valentine’s Day, with a marked increase in spending on personalised gifts, experience-led purchases, and self-care treats. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Chocolate gifting became a Valentine’s Day staple thanks to Richard Cadbury’s invention of the heart-shaped chocolate box in the 1800s. Today, chocolates are one of the top gifts exchanged on Valentine’s Day, with everything from fancy truffles to giant chocolate bars making their way into hearts and hands. The tradition of giving Valentine's Day flowers dates back to the 17th century. Giving red roses may be an obvious romantic gesture today, but it wasn't always! In the late 1700s, Lady Montagu was Valentine’s Day was first celebrated in Japan in the late 1950s after a confectionery company began promoting heart-shaped chocolates as a Western tradition. Since then, the celebration has evolved, incorporating unique twists that make it distinctively Japanese. Can you share some interesting facts about Valentine’s Day in Japan? Only 12.5 percent of people in Japan plan to give chocolates to colleagues for Valentine's Day, as the culture of obligatory gift-giving wanes due to the prevalence of working from home, a recent survey found. The figure is the lowest it has ever been, according to a study by Nippon Life Insurance Co. ahead of Valentine's Day on Friday. Premium Statistic Valentine's Day planned average spending on gifts in the U.S. by recipient 2025 Premium Statistic Planned gift spend among Americans on Valentine's Day by age 2022 The tradition of giving Valentine's Day flowers dates back to the 17th century. Giving red roses may be an obvious romantic gesture today, but it wasn't always! In the late 1700s, Lady Montagu was Valentine’s Day Spending Trends: What the Numbers Mean for Your Floral Business; Valentine’s Day In-Store P.R.E.P. 8 Tips to Win Hearts and Sales; Valentine’s Day Online P.R.E.P. 9 Strategies for Sweet Success; The Power of Pre-Booking for Valentine’s Day Success; The Perfect Roses to Gift this Valentine’s Day Top Rose Varieties Valentine’s Day used to be about red roses and boxes of heart-shaped chocolates. However, while consumers still purchase 58 million pounds of chocolate and candy during Valentine’s week and florists stock approximately 250 million roses, consumer habits now reveal slightly different trends. Valentine’s Day is a celebration of love, romance, and meaningful gestures, but have you ever wondered how it all began? Or why chocolate has become the ultimate symbol of affection? Let’s dive into the fascinating history of Valentine’s Day and explore how chocolate came to dominate the holiday of love. Whether you’re searching for the perfect Valentine’s Day gifts or the The Valentine’s Day tradition of giving a box of candy was started in the 19th century by Richard Cadbury, a scion of a British chocolate manufacturing family.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |