Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Consumer spending on Valentine’s Day 2024 totaled $25.8 billion, down 0.39% year-over-year (YoY). The average American consumer budgeted $185.81 for Valentine’s Day 2024, down 3.63% YoY. Over 140 million Americans shop for Valentine’s Day. Shoppers spend the most on Valentine’s jewelry, budgeting a total of $6.4 billion in 2024. Consumers between the ages of 35 and 44 lead Valentine’s Day spending in 2023, averaging $335.71 per person. This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. 7. 35% of Valentine’s Day shoppers bought gifts online in 2023 2018: Consumers will spend near-record $19.6 billion on Valentine’s Day. 2017: Consumers plan to spend $18.2 billion on Valentine’s Day. 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high. 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day. Results of the Valentine's Day U.S. consumers alone are expected to spend $25.8 billion on Valentine’s Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics. Overall WASHINGTON – Consumers are expected to spend $25.9 billion on Valentine’s Day this year, up from $23.9 billion in 2022 and one of the highest spending years on record, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights Here’s a look at the overall annual Valentine’s Day spending over the past decade. How much is spent on Valentine’s Day in the US? According to the latest statistics on Valentine’s Day spending from the National Retail Federation, US consumers spent a total of $25.8 billion on celebrating the occasion in 2024. This was 0.4% less than This year, consumers in the UK are expected to spend £1.37 billion on Valentine’s Day, with a marked increase in spending on personalised gifts, experience-led purchases, and self-care treats. Consumers will spend a record $27.5 billion on Valentine's Day this year, up from $25.8 billion in 2024 and over the previous record of $27.4 billion set in 2020, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics. Consumers are expected to spend a record-breaking $27.5 billion dollars this Valentine's Day, according to the Nation Retail Federation. A Look Back: Valentine’s Day 2024 Spending Highlights Last year, consumers across the U.S. spent an impressive $25.8 billion on Valentine’s Day celebrations, averaging $185.81 per person. Interestingly, a record $14.2 billion went toward significant others and spouses. The most popular gift categories this year are candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%). Across these categories, Americans plan to spend a total of Valentine’s Day is the fifth largest consumer spending event in the United States after the winter holidays and Mother's Day. People are estimated to have spent $23.9 billion on Valentine's Day in 2022—up from $21.8 billion in 2021 and the second-highest year on record. In 2024, the average US consumer was also projected to spend $185.81 on Valentine’s Day gifts, which was up from the previous year’s $175.41 and a reasonable jump from just over $100 in 2009. In 2025, the NRF survey reveals that this sum will increase to $188.81 on average for the holiday. Since 2003, NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions and celebration plans for American holidays — from Valentine’s Day to Christmas — and milestone events like Graduation and Back to School. Dining out on Valentine’s Day represents a large portion of consumer spending, positively impacting workers and businesses through more tips and bigger overall dining checks. According to survey data from Toast, Valentine’s Day 2024 was big business for restaurants, even though the holiday fell in the middle of the week. Compared to a Based on these patterns, Valentine’s Day 2025 should be another strong season for consumer spending. Here’s what we expect: 1. Continued Emphasis on Romance. Romantic partners will remain the primary focus of Valentine’s Day spending, with consumers likely to exceed last year’s record $14.2 billion. Unlike Valentine’s Day 2023, which saw a peak in transactions on the day itself, the peak in 2024 occurred on the weekends before and after Valentine’s Day. This change points to evolving consumer preferences. The report also highlights changes in spending patterns. Stay ahead of the curve and future-proof your business with Mintel’s UK Valentine’s Day Market Report 2024. Our full report is packed with consumer-led market intelligence, statistics on 2024 Valentine’s Day spending, the latest Valentine’s Day retail market trends and consumer behaviours affecting your business.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |