Mexico: most popular gifts for Valentine's Day in 2024, by gender + Premium statistics Argentina: most popular gifts for Valentine's Day in 2024 The graph reveals generational preferences for timing a breakup around Valentine’s Day. Gen X (81.54%) and Boomers (76.19%) strongly prefer breaking up before Valentine’s Day, reflecting a desire to avoid the holiday altogether. Gen Z shows a more balanced approach, with 46.15% opting for before Valentine’s Day and 40.38% for after. Top 10 Valentine’s Day statistics for 2024 . In 2023, 32% of consumers intended to present the gift of an experience, marking an increase from the 26% reported in the previous year. Valentine's Day Data Center NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift. Type of gifts consumers planned to buy for Valentine's Day in the United States in 2025 Premium Statistic Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024 62% of adults say they celebrate Valentine’s Day. They say love makes people do crazy things, however, the holiday comes with added pressure for both men and women to live up to the hype. Every Valentine’s Day couples prepare well-thought out (or last minute) romantic gifts and plans. The average shopper expects to spend substantially more on Valentine's Day gifts, however - $175.41 per person, up from $164.76 in 2021. "Candy (56 percent), greeting cards (40 percent) and 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! U.S. consumers alone are expected to spend $25.8 billion on Valentine’s Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics. Overall Total spending on gifts for family members is projected to reach $4.3 billion, up from $4 billion in 2024 and in line with 2020’s record of $4.2 billion. One-third (32%) of consumers also plan to purchase gifts for friends this Valentine’s Day, up from 28% last year and the highest in the survey’s history. Indeed, few countries come close to matching the United States in terms of Valentine’s Day expenditure. Total average spending amounts to a whopping $18.6 billion every year. Money saving strategies for Valentine's Day in the United States 2024; Where Americans plan to shop for Valentine's Day gifts 2025; U.S. Valentine's Day gifts-related online searches 2019-2023; The details: Available in a variety of colors and patterns, upload an image of a person or pet's face when ordering for a truly memorable V-Day gift. RELATED: Funny Valentine's Day Gifts That'll This lineup is identical to 2022’s most popular categories, with roughly the same percentages of consumers expecting to buy each type of gift. 10. The most popular Valentine’s Day gift categories have increased in price by up to 6.2%. Inflation has affected the prices of popular Valentine’s Day shopping categories in 2024. Valentine’s Day is a lot like Marmite – you either love it or you hate it. However this infographic will appeal to you no matter what! If Valentine’s Day is a day you love and have somebody to share it with, then you’ll enjoy a look at the top Valentine’s Day gift Choices. Watch our Amazon Live Shopping event at 11am EST on Feb. 11 for the best last-minute Valentine's Day gifts across all categories. Shop men, women, kids. Valentine’s Day Facts – Gifts, Money & More (2025) Best Places for Valentine’s Day (2025) Valentine’s Day Credit Card Savings Best & Worst Cities for Singles (2025) Best & Worst States for Singles (2025) Best Offers Best Valentine’s Day Gift Basket: Ghirardelli Valentine’s Basket 1800Baskets The Ghirardelli Valentine’s Basket is the perfect way to indulge your loved one with premium chocolate delights Annual consumer spending on Valentine's Day totals 13.2 billion on average, according to the Retail Advertising and Marketing Association. Read our blog post and check out our infographic to learn about the consumer spending trends that help drive revenue on Valentine's Day, including gifting, candy consumption, and other industry statistics. These unique Valentine’s Day gift ideas can bring you closer together, help you create new memories or just show a special someone how much they mean to you.
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