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Valentine’s Day in Japan has a unique history and customs that many foreigners find interesting. According to the Japan Chocolate & Cocoa Association, this custom started in the 1950s. A chocolate company put up a handwritten “Valentine’s Sale” sign at Isetan department store in Shinjuku. Japan also observes a unique reciprocal holiday on March 14th, known as White Day, where men return the favour to those who gifted them chocolates on Valentine’s Day. This was created by the confectionery industry in the late 1970s and has since become a firmly established part of our Valentine’s Day cycle. This would be a reason why the event on Valentine’s Day became a big success both commercially and socially in Japan. In addition, as you know Japanese people do the same thing at the same time! *The first Mary’s Chocolates’ promotion event for Valentine’s Day took place at Isetan Department Store in Shinjuku, Tokyo from Feb 12 to Feb White day – March 14th. So, girls do something on Valentines day, and guys do something in return on White day – 14th of March. History of White day “White day” was also built up on Commercial purposes. In 1977, Japanese sweet company “Ishimura Manseido” started “marshmallow day” in return to Valentine’s day. Valentine’s Day in Japan also has a flip side – exactly one month later, on March 14, the country hosts something called a “White Day” in which the men hand out gifts to the females in The Origins of Valentine’s Day in Japan: Some Key Dates. In the ’70s, high school girls started offering chocolates to the boys they love. In the ’80s, the concept of offering chocolates Recent changes in Japanese Valentine’s Day traditions. Although it has become traditional for girls to give chocolates on Valentine’s Day and boys to reciprocate on White Day, many Japanese woman have recently been pushing back against what they see as a stressful practice of ‘forced giving’. That catched girl's mind and was spread little by little from 1970 to 1980. Japanese Valentine's Day chocolate is popular today. It is also said that Japanese Valentine's Day spread because girls did not have opportunity to confess their love before it. Girls usually give chocolates to boys they like or love, but they often give chocolates to But not anyone can give chocolate this day. In Japan it is only the girls who give chocolate on February 14. The boys have their day a month later, on March 14, when White Day is celebrated. Before I said that in Japan Valentine’s Day has no romantic meaning but that is not completely true. Valentine's day in Japanese is バレンタインデー (barentain dē)♥ In Japan, Valentine's day is the day for girls to give chocolates to the guy they like. It is common for girls to confess their love (告白-kokuhaku) on Valentine's day by giving that special someone バレンタインチョコ (barentain choko-Valentine chocolate) Valentine's Day traditions vary worldwide! In Japan, girls give gifts to boys, while other countries have unique customs. Discover how love is celebrated globally. New Year’s Day is followed by Valentine’s Day, St. Patrick’s Day and Easter — a celebration for every month, but there weren’t any holidays in Japan then. So Japanese manufacturers saw one thing: an opening, a gap — and business potential. TIL that in Japan, Valentine's Day is a day when girls buy chocolates and other gifts for boys they like. A month later, on March 14th, is called White Day. On that day, the boys will buy gifts to give back to the girls who bought them gifts on Valentine's Day. In most places celebrating Valentine’s Day, women can expect chocolates, flowers and a romantic dinner from their partner. However, in Japan, it’s the opposite: women give chocolates to the men in their lives—from their boyfriends to their coworkers—although not all chocolates are equal. The special men in their lives receive honmei choco, “true feeling” chocolates, while The Japanese also celebrate Valentine's day on February 14. On this day of hearts and romance, it's the girls who give gifts to boys as on March 14, it's the b The holiday gained popularity in Japan around 1958, but it was in the late 1970s that Valentine’s Day became a part of Japanese society. The “Japanese-style Valentine’s Day” also emerged, where women express affection by giving chocolates to men. Valentine’s Day was not really celebrated in Japan until the 1950s when it became a trend for high school girls to take February 14th as an opportunity to confess their feelings to their crush. An offering of chocolate treats, either store bought or homemade, would have been the most cost effective option for a student. Unlike Valentine’s Day in many other countries, Japan celebrates in its own unique manner. In Japan, girls give chocolate on February 14 and the boys reciprocate a month later on White Day. On Valentine’s Day in Japan, girls give chocolate to the boys they like. Girls also buy inexpensive chocolates for their friends (girls and boys). If they have a crush on a boy they might make their own chocolates and wrap them in pretty paper. Did you know that Valentine’s Day is celebrated differently in Japan? It is the Japanese ladies who give chocolates on Valentine’s Day, and they receive presents in return later on White Day. Keep reading to find out the main kinds of chocolates that are given out on Valentine’s Day, such as giri and honmei chocolates, and their meanings. We also answer the question: Do Japanese people
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Photos from events, contest for the best costume, videos from master classes.
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