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Valentine’s Day in Brazil is Brazil’s special version of Valentine’s day that is celebrated on June 12 of every year. The holiday is known locally as ‘Dia dos Namorados,’ which means Sweetheart’s Day or Boyfriends’/Girlfriends’ Day in Portuguese. The reason why the traditional Valentine’s Day is not celebrated in Brazil is because it commonly falls during the Carnival Week, which is one of biggest events in the country. That makes Brazil a huger target for Western singles who want to get away from Valentine’s Day. Valentine’s Day in Brazil takes place on June 12 for two reasons: 1) to honor Saint Anthony, a Catholic saint associated with matchmaking and prosperous marriage; and 2) because February is a time to prepare for the country’s largest and most famous celebration: Carnaval. Every year, Dia dos Namorados is held on June 12 to give room to February's elaborate, over-the-top Carnaval festival. Plus, Brazil has opted to pair Valentine's Day with their own patron saint of love and marriage, Saint Anthony of Padua, whose feast day is on June 13. Dia dos Namorados (Brazilian Portuguese: [ˈdʒiɐ duz namoˈɾadus], Lovers' Day) is a special date celebrated on June 12 in Brazil. The date is celebrated with gifts, romantic activities, decorations and festivities. The date is June 12 since it is close to Saint Anthony's Day on June 13. Brazilians call their Valentine’s Day Dia dos Namorados, which means Sweetheart’s Day or Boyfriends’/Girlfriends’ Day in Portuguese. And the official date for this celebration is June 12. But why is that? How do Brazilians celebrate Valentine’s Day in Brazil? Let’s check it out! Brazilian Valentine’s Day—also known as Dia dos Namorados—is a holiday that celebrates the love that couples share. It’s very much like American and European Valentine’s Day, except the point of reference for this day isn’t St. Valentine. In Brazil, Valentine’s Day is known as Dia dos Namorados, which translates to “Lovers’ Day” or “Boyfriends’ and Girlfriends’ Day.” Although it shares similarities with the American In Brazil, Valentine’s Day is on June 12, and instead of honoring Saint Valentine, the date is dedicated to Saint Anthony (Santo Antonio), who is known in the country as the “matchmaking saint.” This way, unlike the rest of the world, Brazil doesn’t celebrate the date on February 14. Dia dos Namorados, or Brazilian Valentine's Day, is a special celebration in Brazil dedicated to love, romance, and affection between couples. Unlike the global celebration of Valentine's Day, which occurs on February 14, Dia dos Namorados is celebrated on June 12 . Why Valentine’s Day in Brazil is on June 12 The origin of this celebration is purely commercial. It was a marketing idea to improve sales during a month when sales were typically slow. Straggling across half of South America, Brazil has captivated travelers for at least 500 years. It is the largest country and the only Portuguese-speaking country in Latin America. This year, celebrate Valentine’s Day in the true Brazilian way, by indulging in the glorious sights and sounds of the place. Whether enjoying the metropolitan flavor of Rio de Janeiro or indulging in some quiet moments in the glorious archipelagos surrounding the place, the romantics and the passionate lovers will find a lot to do in Brazil. Learn how to say “Happy Valentine’s Day” and other sweet nothings in Portuguese, and you’ll be whispering “eu te amo” like a local in no time. The Magic Words: Feliz Dia dos Namorados. In Brazil, “Happy Valentine’s Day” translates to “Feliz Dia dos Namorados.” It’s the phrase you’ll hear echoing through the streets St. Anthony’s Day Eve. Valentine’s Day in Brazil falls on June 12th for a reason. On June 13th, Brazilians celebrate Saint Anthony’s Day. This feast day is for St. Anthony of Padua, who hailed from Portugal in the 13th century and is best known as the patron saint of recovering lost items. Dates for Brazilian Valentine's Day - Brazil, 2025, 2026 and other years. When is Valentine’s Day in Brazil? Do you know that Today, June 12, we are going to celebrate Valentine’s Day in Brazil? In Brazil, we celebrate love on a different date! With this Dica, you are also going to learn how to desire a Happy Valentine’s Day in Portuguese and, of course, how we name Valentine’s Day in Brazilian Portuguese. While many around the world mark Valentine’s Day on February 14, Brazilians have a different take on the holiday. The Origins of Dia dos Namorados (Lovers’ Day) Once upon a time in the 1940s, Brazilian retailers decided to introduce a love-filled celebration similar to Valentine’s Day in an effort to boost sales during the quiet [] In 1950, Joao Doria, a famous Brazilian advertiser , made an advertisement with the following slogan "It's not just on kisses that you prove your love" and thus, is the way Brazilian celebrate Valentine's day. Today we are going to speak about Valentine’s Day in Brazil. Did you know that Valentine’s day in Brazil is a different date if compared to other parts of the world? I mean, here we have something equivalent to Valentine’s day called “dia dos namorados” and this day is celebrated on June 12 because of a lot of issues that I will cover
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