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Valentine's Day Spending Consumers Millennials Gen Z Gifts Tariffs Retail (WJAR) — Consumers are expected to spend a record-breaking $27.5 billion dollars this Valentine's Day, according to the The graph shows that “Relaxing at home” is the most popular way to spend Valentine’s Day across all generations, with Millennials leading at 39.06%, followed by Boomers at 38.10%, Gen X at 33.85%, and Gen Z at 32.69%. Gen Zers are expected to spend more money on Valentine's Day gifts this year, compared with millennials. psisa/Getty Images What To Know. According to a survey conducted by CouponFollow, as Valentine’s Day is around the corner, and if you thought millennials were the biggest spenders on love, think again. Gen Z is stepping up, dropping more cash on gifts and experiences than their millennial counterparts. So, what’s behind this shift in spending habits? Let’s dive in. Recent Valentine’s Day History. Overall, the anticipated rate of celebrating Valentine’s Day has decreased by .37 percentage points per year over the last 13 years, as shown in Figure 1, with an overall average of 54.5%. The current year, 2025, has a slight increase from 2024. Figure 1: Celebrating Valentine’s Day. Valentine’s Day Planning Valentine’s Day spending this year is expected to reach an all-time high of $27.5 billion, just edging out the previous record set in 2020, according to the retail trade association. Valentine’s Day gifting trends 2025: Consumer spending is shifting towards personalised, experience-driven, and sustainable gifts. Discover key trends and how brands are adapting. While Jenna and Steven’s version of Valentine’s Day isn’t the romantic dinner that most would imagine as a tiny bit more ideal, it’s an example of how adult Millennials (now 24-35 years old) Millennials between the ages of 24 and 39 are most likely to overspend on Valentine’s Day than those who are from older generations, according to research from personal finance resource Want to know how Gen-Z and Millennials will be celebrating Valentine's Day? Here is a survey that really understood what they wanted. Valentine’s Day: Millennials most satisfied with their romantic/sex life Valentine’s Day: Millennials most satisfied with their romantic/sex life New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic Valentine’s Day: Millennials most satisfied with their romantic/sex life New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life. Self-Love Day: Millennials are big advocates for self-care and self-love, and Valentine’s Day is no exception. Pampering themselves with a spa day, indulging in their favorite activities, or practicing mindfulness is a great way to show love to oneself. Funny Valentine’s Day cards are a lighthearted way to express affection and humor on February 14th. This blog post presents 45 printable designs, ranging from food puns to pop culture references, suitable for various relationships and interests. Introducing Our Free Printable Funny Valentine’s Day Cards 58% of Millennials tell us that they think Valentine’s Day is overrated, and 52% say they don’t really care about the holiday. But at the same time 56% say they are celebrating it. This might explain many Millennials’ somewhat tongue-in-cheek approach to the day. Under $5: Select Reese's, Nerds and more Valentine’s Day gifting candy 20% off Favorite Day Valentine’s Day Cookies and Candy House Kits, with Target Circle 20% off Favorite Day candy, with And as surprised as you may be to read it, this generation is actually not as anti-Valentine’s as you may think! In fact, millennials are pretty okay with the day being acknowledged and practiced. This small study by Elite Daily a couple of years back shows some of the trends with our generation and how they look at Valentine’s practices. Explore the latest Valentine’s Day gift trends, savings tips, and deals from major retailers. Valentine's Day spending is expected to reach $27.5 billion this year, according to the National Promise Day is the February 11 pit stop in the emotionally exhausting rollercoaster that is Valentine’s Week. It sits awkwardly between Teddy Day and Hug Day. But this day isn’t about plushies or awkward workplace side-hugs, it’s about commitment.
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