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WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. 7. 35% of Valentine’s Day shoppers bought gifts online in 2023. Online was the most popular Valentine’s Day shopping destination in 2023, with 35% of shoppers planning to buy The average man celebrating Valentine’s Day spent $235 in 2022, while the average woman spent $119 or 50.6% as much. Valentine’s Day Shopping Statistics. Valentine’s Day is celebrated among 53% of U.S. adults, a 15.9% decline since 2009. 40% of consumers shop for Valentine’s greeting cards. 39% shop for flowers. 22% shop for jewelry. Valentine's Day Data Center NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift. Retail e-commerce sales growth worldwide 2017-2027; Topics. Topic overview. Celebrating Valentine's Day. Premium Statistic Plans to celebrate Valentine's Day in the United States 2007-2025 2018: Consumers will spend near-record $19.6 billion on Valentine’s Day. 2017: Consumers plan to spend $18.2 billion on Valentine’s Day. 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high. 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day. Results of the Valentine's Day Consumers will spend a record $27.5 billion on Valentine's Day this year, up from $25.8 billion in 2024 and over the previous record of $27.4 billion set in 2020, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics. Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights Recent Valentine’s Day History. Overall, the anticipated rate of celebrating Valentine’s Day has decreased by .37 percentage points per year over the last 13 years, as shown in Figure 1, with an overall average of 54.5%. The current year, 2025, has a slight increase from 2024. Figure 1: Celebrating Valentine’s Day. Valentine’s Day Planning U.S. consumers alone are expected to spend $25.8 billion on Valentine’s Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics. Overall 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! Valentine’s Day Spending Trends. As consumer spending patterns evolve in 2024, the data reveals intriguing shifts in how people choose to celebrate and spend during Valentine's season. From traditional gifts to last-minute purchases, here's what the numbers tell us about love's impact on retail. UK Valentine's Market Hits £2.1 Billion in 2024 Here are some fun Valentine’s Day facts and statistics you might find useful for your Valentine’s social media campaigns: Analysis of social media data using “Valentine’s Day” as a keyword shows the most associated term was “shop,” with “shop” and “gift” identified 131.17% more frequently than the term “love.” Valentine’s Day is a key sales driver in retail, with consumers spending billions annually on gifts, experiences, and self-care. A 360 marketing campaign is critical for optimizing sales and customer retention, ensuring seamless engagement across digital, in-store, and social channels. In 2023, U.S. consumers spent $25.9 billion on Valentine’s purchases, proving that a Valentine’s Day Premium Statistic Valentine's Day retail spending in the UK 2017-2022 Premium Statistic Leading Valentine's Day plans among Belgian consumers 2022 Premium Statistic Valentine's Day planned average spending on gifts in the U.S. by recipient 2025 Premium Statistic Planned gift spend among Americans on Valentine's Day by age 2022 Stay ahead of the curve and future-proof your business with Mintel’s UK Valentine’s Day Market Report 2024. Our full report is packed with consumer-led market intelligence, statistics on 2024 Valentine’s Day spending, the latest Valentine’s Day retail market trends and consumer behaviours affecting your business. In the UK, Valentine’s Day shopping was expected to generate over £2.1 billion in retail spending in 2024, while in Asia, nearly 80% of consumers planned to shop for gifts online. Valentine’s Day Spending Statistics. Source. Valentine’s Day spending has increased for US consumers, with a peak in 2020 reaching $27.4B. The drop in 2021 seems to have been influenced by the COVID-19 pandemic that halted Valentine’s Day plans, such as restaurant dates, and gradually started to increase over the next few years. National Retail Federation, Valentine's Day total expected spending on selected gifts in the United States in 2025, by category (in billion U.S. dollars) Statista,
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