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About 145 million Valentine’s Day cards are exchanged every year, making it the second-largest holiday for doing so. ( Hallmark ) Nonspending stat of interest: The oldest known valentine still in existence is a poem written in 1415 . More than half (56%) of consumers plan to celebrate Valentine's Day this year, up from 53% in 2024. Men are more likely to celebrate the holiday this year with 55% saying they plan to participate WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. Shoppers plan to spend $188.81 on average on the holiday, up from $185.81 in 2024. “Consumers plan to celebrate Valentine’s Day through a variety of ways to show appreciation and love for According to the National Retail Federation, Americans will spend $27.5 billion on Valentine’s Day this year, up from $25.8 billion last year and slightly above the previous record of $27.4 billion set in 2020. Per person, shoppers plan to spend $188.81 on average on the holiday, up from $185.81 in 2024, the NRF predicts. “Whether they are celebrating a significant other or someone else in their lives, Valentine’s Day is meaningful for many people,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. Consumers between the ages of 35 and 44 lead Valentine’s Day spending in 2023, averaging $335.71 per person. This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. 7. 35% of Valentine’s Day shoppers bought gifts online in 2023 Candy (56 percent), greeting cards (40 percent) and flowers (37 percent) remain the most popular gift items this Valentine’s Day. Nearly a third (31 percent) of respondents plan to gift an “evening out” this year, up from 24 percent in 2021 and just slightly below pre-pandemic levels, for a total of $4.3 billion. More than half (52%) of U.S. consumers plan to celebrate the holiday and will spend an average of $192.80, up from $175.41 in 2022, and the second-highest figure since NRF and Prosper started Valentine's Day Data Center NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift. Valentine's Day is on Friday, February 14 and is the second largest card-exchange holiday. Learn about the first Valentine's Day and other fun facts. Since 2003, NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions and celebration plans for American holidays — from Valentine’s Day to Christmas — and milestone events like Graduation and Back to School. Is Halloween the Second-Biggest US Holiday For Consumer Spending? Pet spending is expected to exceed last year's record high, reaching $710 million. such as Valentine's Day, Mother's Day Over 60% of consumers buy a Valentine’s Day gift they see on social media. With so many people celebrating and purchasing gifts, Valentine’s Day has also had an impact on website traffic, e-commerce growth, and online ordering, and the trends and predictions for 2025 reflect this. Valentine’s Day Spending Trends At an average spend of $188.81 per person, the NRF expects that U.S. consumers will end up spending a record $27.5 million for Valentine’s Day in 2025. If accurate, this figure will beat 2024’s spend of $25.8 billion and just barely edge past the previous record holder — 2020 — at $27.4 billion. This makes Valentine's Day the second biggest holiday for exchanging greeting cards after Christmas. And how sweet: Teachers receive the most Valentine's Day cards annually , followed by children Valentine’s Day gifting trends 2025: Consumer spending is shifting towards personalised, experience-driven, and sustainable gifts. Discover key trends and how brands are adapting. Valentine’s Day: A Celebration of Love and Spending. While Valentine’s Day might seem like a modest celebration compared to Christmas, it’s a significant contributor to the economy. In 2024, Valentine’s Day spending was predicted to reach $25.8 billion. Couples often splurge on flowers, jewelry, and romantic dinners, making it a With an estimated 23.9 billion USD spending for Valentine’s Day 2022, it is the most well-liked event for the floral business. The most common flower for this event is the red rose, with above 250 million grown primarily for the most romantic day of the year, since it symbolizes passion and love. With a total spending of $18.9 billion, Valentine’s Day is the third most expensive holiday. Every year, Americans spend approximately 16.5 billion dollars on Easter. Mother’s Day is the second most expensive holiday, costing a total of $21.6 billion. Father’s Day has a market value of $12.5 billion, which falls between Halloween and Easter.
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