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Recent Valentine’s Day History. Overall, the anticipated rate of celebrating Valentine’s Day has decreased by .37 percentage points per year over the last 13 years, as shown in Figure 1, with an overall average of 54.5%. The current year, 2025, has a slight increase from 2024. Figure 1: Celebrating Valentine’s Day. Valentine’s Day Planning Written valentines began appearing in 1400, and Shakespeare referenced Valentine's Day three times in his plays in the early 1600s. In the 1800s, Esther Howland began mass-producing Valentine's Love is in the air! Although the pandemic has definitely shaken up our usual Valentine’s Day plans this year, but Americans have been celebrating the holiday for over a century. Join us as we go back in time and explore how our fellow Americans have commemorated their love over the past hundred years of Valentine’s Day festivities! Valentine’s Day is an annual celebration of love and affection that has changed over the years, reflecting shifts in society, culture, and technology. From classic love letters to contemporary expressions through social media, each generation has its unique way of celebrating this romantic occasion. What began as an ancient Roman festival has through time become the romantic holiday we know today. Below, we'll introduce you to every twist and turn that helped pave Valentine’s Day history. Pope declared Feb. 14 as Valentine's Day in 5th Century Pope Gelasius declared Feb. 14 as St. Valentine’s Day in 496 AD. It was not until much later, however, that the day became definitively So, what does the historical annals say about how Valentine’s Day was celebrated 18 centuries ago? And who was St. Valentine? Join us, as we delve into the evolution of Valentine’s Day from the times of the ancient Romans, down to the Victorian Era in England and now in its ubiquitous and commercially-driven state. Over the centuries, Valentine’s Day evolved, influenced by medieval poetry, Victorian sentiments, and the rise of the commercial card industry. Today, Valentine’s Day is celebrated worldwide, a time for exchanging tokens of affection, heartfelt sentiments, and cherished memories. This blog explores the journey of Valentine's Day through the ages and its impact on the way we express love in the era of online dating. Ancient Beginnings. The origins of Valentine's Day can be traced back to ancient Rome with the festival of Lupercalia, celebrated from February 13th to 15th. The origins of Valentine’s Day can be traced back over 2000 years ago to ancient Rome. The festival of Lupercalia was held annually to celebrate the coming of spring and fertility. Young men and women would be paired up in a lottery system to choose their “valentine” and spend the day together. ST VALENTINE’S DAY. Every year on the 14 February we celebrate Valentine’s Day. Most people celebrate by giving a card to someone special they care about. Between men and women, two in ten women (20%) plan to spend less than before for Valentine’s Day this year - far more likely than men to do the same (9%). Men are more likely to spend more this year than women (16% vs. 11%). Where do Americans find inspiration for Valentine’s Day gifts and celebrations? Friends and family top. Friends and St. Valentine’s had its origins as a Christian feast and, starting in the 8th century, it gradually came to be about romantic love and celebrating partners and lovers. Since then, it has largely shed its Christian trappings and is now celebrated the world over. This is demonstrated by a recent global survey. Of the 18,201 consumers in 17 global markets, 59% say they’ll celebrate Valentine “Saint Valentine's day, however, has lost much of the beautiful custom that was entwined around it prior to the commercialized days of the twentieth century and now the day is one of the very few saint's days that still maintain a place in the calendar, and like Saint Patrick's and Hallowe'en, All Saints Day, is honored more in the breech than in the observance.” I’ve spent every single valentine’s day alone for 29 years, just chill out and work on yourself. I am now 30 and have met someone amazing and this year will be my first valentine’s day not alone. Whether it be sooner or later, waiting for the right match is absolutely worth it. Take it from someone who was single all his life until this year This editorial about Valentine’s Day was published in Schenectady, New York, 100 years ago. It said: St. Valentine’s Day is an excellent occasion for those who wish to suggest their young love to another, for husbands and wives who wish to remind each other of their affection; in fact it gives an opportunity at any stage of love. At the end of the day, Valentine's Day stands as a far gentler event than the ancient Lupercalia. We see it through the lens of heart emojis and carefully curated dates. But the essence remains. We seek love, belonging, and renewal. We come together in big or small ways to affirm that life carries hope. According to the National Retail Foundation, Americans spent nearly $26 billion on Valentine's Day gifts in 2023. People are also expected to spend an average of approximately $193 for Valentine's Valentine’s Day also known as Saint Valentine’s Day or The Feast of Saint Valentine is celebrated on February 14th each year in the United States. The day originated as a Christian feast honoring an early saint in the church called Valentinus and over the years has gradually changed to become a day to celebrate romantic love expressed with It’s where we spend most of our time, and it’s decorated in a very traditional Christmas style with the reds, whites, greens and plaidsmy favorites! We only started putting a tree in this room about 5 years ago, and now it’s a must. In fact, this tree usually stays up all winter and doesn’t come down until after Valentine’s Day!!
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