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Base: 7,112 online adults under the age of 75 who are currently married, partnered, engaged or involved in a romantic relationship and say they are likely to celebrate Valentine’s Day, from 28 countries, Dec. 2021 –Jan. 2022 Roughly 59% of consumers celebrate Valentine’s Day across the globe; Galentine’s Day originated from NBC’s Parks and Recreation; 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 69.8% of respondents stated they plan to celebrate Valentine’s Day this year, while 30.2% reported they will not be participating in the holiday. Valentine’s Day celebrations vary across generations, with 73.1% of Gen Z and 75.0% of Millennials planning to celebrate, compared to 64.6% of Gen X and 61.9% of Boomers. APAC markets, Hong Kong (75%), India (69%) and Indonesia (63%) all celebrate Valentine’s Day in above-average proportions, though Australia (51%) and Singapore (51%) are below average. In Europe, Italians are most likely to celebrate the romantic holiday, with 69% of them planning to celebrate. According to the Society of American Florists, Valentine’s Day accounts for 30% of all holiday flower purchases, beating out Christmas, Mother’s Day, and Thanksgiving. In fact, approximately 250 million roses are grown each year just for Valentine’s Day. Among those who plan to celebrate Valentine’s Day, 41% on average globally plan to have a romantic dinner at home, 35% to have a romantic night out (restaurant, movie, theater, concert, etc.), and 33% to make love. 55% of men in the US will participate in Valentine’s Day in 2025. There was a 21% increase in online Valentine’s gift shopping between 2023 and 2024. Between February 11 and 13 there’s an annual spike in Google traffic for Valentine’s Day searches. Over 60% of consumers buy a Valentine’s Day gift they see on social media. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift. Recent Valentine’s Day History. Overall, the anticipated rate of celebrating Valentine’s Day has decreased by .37 percentage points per year over the last 13 years, as shown in Figure 1, with an overall average of 54.5%. The current year, 2025, has a slight increase from 2024. Figure 1: Celebrating Valentine’s Day. Valentine’s Day Planning Fox Business reported that spending for Valentine’s Day is projected to reach an all-time high of $27.5 billion this year, averaging $188.81 per person. Read also: Qatar Airways Cargo Says it With Flowers on Valentine’s Day. Chocolate remains one of the most popular gifts. Global Floriculture Production Statistics: The worldwide market for Flower and Ornamental Plants (those that are grown for the primary purpose of being solid as cut flowers, houseplants and in landscape design) is expected to grow roughly 6.3% over the next five years, reaching $57.4 Billion USD in 2024, up from $42.4 Billion USD in 2019 (1) Global GDP - statistics & facts; Top Report. View Report. Valentine’s Day is celebrated every year on February 14 and is widely considered the most romantic holiday of the year. Although the The tradition of sending Valentine’s cards dates back to the 15th century. Today, it’s one of the most enduring customs of the holiday. While we used to write hand-penned love letters, now we buy cards in stores or make our own, often with humor, heart, and a touch of glitter. Global sales of the top performance apparel, accessories, and footwear companies 2023; Nike's global revenue 2005-2024; Value of the secondhand apparel market worldwide from 2021 to 2028 Money saving strategies for Valentine's Day in the United States 2024; Where Americans plan to shop for Valentine's Day gifts 2025; Gifts U.S. consumers are planning to purchase for Valentine's The Origins of Valentine's Day. Valentine's Day is celebrated worldwide, but its origins are steeped in mystery and history. Let's explore some fascinating facts about how this day came to be. Ancient Roman Festival: Valentine's Day traces back to the Roman festival of Lupercalia, a fertility celebration held on February 15. It was later Trustpilot, the global independent review platform, today released its 'Valentine's Day Spending Trends' survey revealing that while most Americans (73%) still plan to celebrate, they're Learn about how countries across the globe celebrate Valentine's Day including February 14 traditions from France, Italy, Germany, Finland, England and more. Global sales of the top performance apparel, accessories, and footwear companies 2023; Nike's global revenue 2005-2024; Value of the secondhand apparel market worldwide from 2021 to 2028
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