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When asked whether they were planning to celebrate Valentine’s Day this year, just over half of adults in the United States said they would, making it one of the more divisive holidays. Economic factors, shifting consumer behaviors, and other shifts reshape how Americans observe Valentine’s Day. Valentine’s Day celebration rates have decreased by 0.37 percentage points per year over the past 13 years, with an overall average participation rate of 54.5%. However, 2025 shows a slight increase from 2024. Roughly 59% of consumers celebrate Valentine’s Day across the globe; Galentine’s Day originated from NBC’s Parks and Recreation; 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. Roughly 59% of consumers celebrate Valentine’s Day globally. In 2025, US consumers are expected to spend $27.5 billion on Valentine’s Day. Over $6.4 billion was spent on jewelry for February 14th, 2024. Men are more likely to celebrate the holiday this year with 55% saying they plan to participate in Valentine’s Day, up from 51% in 2024. The most popular gift categories this year include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%). In 2025, around 56 percent of respondents in the United States said they planned to celebrate Valentine's Day. This is an increase compared to last year, but there has been a decreasing According to the 2022 American Community Survey, 49.8% of men and 46.3% of women 15 years and over are now married. Never married are 37.2% men and 31.6% women. NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift. 64% of Americans expect to celebrate Valentine’s Day in 2025 — up four percentage points from 2024. That’s the biggest expected jump between 2024 and 2025 among 14 tracked holidays. (Numerator) 12% of celebrators typically prepare more than three months before Valentine’s Day. Another 14% prepare only one to two days in advance. (Numerator) NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones. On Valentine’s Day 2021, jewelry stores worldwide sold $4.1 billion worth of jewelry. However, 2022 threatens to break the record. Some estimates show that people who celebrate Valentine’s Day plan to spend $6.2 billion on jewelry. 20. In 2021, U.S. residents spent more than $886 million buying presents for their pets. (dhl.com) Two in three in romantic relationships plan to celebrate Valentine's Day this year, according to a CBS News Valentine's Day poll. And while the percentage of Americans who say they are "very Valentine’s Day-themed conversation hearts are featured in an art installation in Seaport, Boston, in 2022. (Jessica Rinaldi/The Boston Globe via Getty Images) This month, many Americans will celebrate Valentine’s Day with important people in their lives, whether it’s their romantic partner or their closest friends. Ahead of the holiday Summing up all the Valentine’s Day statistics. We’ve gathered all the valentine’s day retail statistics from the countries that do celebrate this very special (& lovely) day: Statistics by Country: Valentine’s Day statistics US: $25.9 billion (2024 update) Valentine’s Day statistics UK: £1.4 billion (Based on the 6 top-selling Data from the National Retail Federation's 2022 Valentine's Day spending survey showed that Americans spent $23.9 billion on Valentine's Day. The average consumer planned to spend an average $175.41 on the most popular Valentine's Day gifts—candy, greeting cards, and flowers. Out of those surveyed, 39.5 percent of men and 31.76 percent of women plan to spoil their pet on Valentine’s Day, with 33 percent of the total survey participants contemplating calling in sick A new study released by the National Retail Federation said a little more than 50 percent of American adults 55 and younger plans to celebrate Valentine's Day this year. Ten years ago, that number Valentine’s Day is shaping up to be a bright spot this year, with over half of Americans planning to celebrate. While staying in remains the most popular way to mark the occasion, emerging trends like self-gifting present key opportunities for brands – particularly among Gen Z, cord-cutters, and podcast listeners. The National Retail Federation survey says that the predicted sales for Valentine's day 2023 are around $2 billion higher than the previous year. Since NRF started tracking sales in 2004, Valentine's day 2023 will be the year with the second-highest sales, CNBC reported. Over 50 per cent of the respondents plan to celebrate Valentine's day.
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